10 Ways Video can Help Your Business

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You have many business challenges. Video can be a surprisingly powerful tool in addressing them.  Let’s take a look at some of the ways that video can be used effectively for just about any product, service or company.

Connect

Video content puts you in front of a new audience in new places.  If you don’t have video content, your company will basically be invisible to those on You Tube or doing search for video content.

Grab Attention

In a crowded internet, just standing out and getting noticed is job #1.  Video is premium content and because it’s visual and moving, it ‘pops’ more than static images or just text.

Keep Attention

Grabbing attention is the first step, but then you need to keep it.  Boring content is just going to make someone click away.  By investing the resources to make engaging content, you stand a better chance of retaining the audience you’ve worked so hard to get in the first place.

Introduce 

Video is a great way to introduce a new idea/company/product. In some cases, especially with tech companies, the product can often be a first of it’s kind and video is a great way to make that first introduction go well.

Explain

If you have to frequently explain your product/company then you might consider letting a well-crafted video do that explaining for you.  In fact, video can save you lots of time and money -acting as a virtual sales rep. Video can walk customers through the basics, freeing your staff up from handling all the the introductory questions.

Condense

You might be surprised at how effective video can be at condensing ideas into shorter, more consumable  pieces of content.  Instead of reading a one-page document, you may be able to ‘show & tell’ your audience everything they need to know with video.

Convince

Seeing is believing and using video for visual comparison or to remove ‘elements of the unknown’ would be hard to beat unless in a real person meeting.  The power of testimonials to convince is incredible. If you can see someone’s face as they talk, you can somehow just tell if they seem believable and authentic.

Inspire

The combination of music, quality footage, well-chosen words, all edited together well, can make a huge emotional impact.  By inspiring emotional reactions, you’ll have a better chance of inspiring action.

Convert

Video can be that little push over the edge that a prospective customer needs to close a sale.  If your product can be purchased over the internet, even better! Shoe retailer Zappos famously saw up to 30% increase in conversions on product pages with videos on their site!

Share

Video is highly sharable content. By providing a vehicle more suitable for social sharing, your message can get a big boost in exposure. The cost of getting these free shares is making share-worthy content so keep your audience in mind.

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