3 Videos Your Small Business Must Have in the Coming Year

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Video is so important. Unfortunately, there are many business owners who feel that video is not for them or they simply haven’t taken the time to create them.

You can use your smartphone to do a simple video, buy a cheap video camera or invest in a professional one that might cost about $1,000 or so.

“The business benefits of using video to increase discovery, traffic, engagement and conversion are widely documented,” said Brad Jefferson, CEO of Animoto. “But we were curious about whether consumers actually find business videos helpful. The data shows that there’s a real power in business videos to help people make confident shopping decisions. Further, consumers develop a more positive impression of companies that use video and even find such companies to be more trustworthy. Businesses that don’t embrace video are overlooking a valuable way to reach their customers and will struggle to keep up with the competition.”

Read the press release from Animoto on small business video here. Animoto, says that small businesses must have three types of video:

Company Overview

Nearly two-thirds (64 percent) of consumers find it helpful to watch videos to learn more about the company they’ll purchase from. A simple company overview video highlighting your company’s mission, employees or founding story can introduce you and reveal what makes your business unique.

Product or Service Demo

Ninety five percent of consumers find video useful in researching what to buy, and 93 percent agree video helps in comparison shopping. An informational or 360-degree view of your product can help explain your product. And if you offer a service and not a tangible product, video can bring your offering to life by showing a behind-the-scenes look at the people running your business.

Customer Testimonials

These videos provide an opportunity to connect with prospects. Get customer reactions to their experiences and their permission to use the testimonial. Videos that tell a story and aren’t overly promotional go a long way in creating a closer connection with customers and increasing interest and support.

You can shoot and edit video on your own or hire a professional. Video you create on your own can be just a simple and short video you do on your smartphone and post to Instagram. But you can also hire a video producer to shoot a professional video of your business for a company overview. You can take a two minute customer testimonial and post it to your Facebook page. You can also hire a professional video producer to shoot a properly lit and scripted video centered around your favorite customer.

Here are some professional video producers, all friends of mine. Robert Weiss of Multi Vision Digital. Blane Fries of Share the Sizzle. And Glenn Zimmerman of Mad Bear Productions. Get started today!

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