3PILLS

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By: cento lodigiani
Source: http://vimeo.com/centodesign

3PILLS is my latest logo based short movie.
Lately It happened that I was watching at my logo. Suddenly I had a strong perception about its shape and I started to think about it like three candies side by side. Even if I knew that the choice could be disturbing for somebody( like my grandmother, some conservative parties, the clergy etc. ) at the end the candies have turned into pills.
I got immediately convinced that, even if it was pretty trivial, the story ( my logo as the result of a psychedelic trip caused by drugs) could have a powerful potential. And also I wanted to give my fans something funny, after the infinite sadness of my latest post :).
Enjoy!

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