While traditional open houses and “for sale” signs aren’t going away any time soon, in years to come it could be a viral video that gets a buyer to sign on the dotted line.
Straightforward video tours have been around for some years, but we’ve gone beyond that and taken a look at five fabulously creative ways people have used video to sell property around the world, from music videos to high-tech drones via 3D fly-throughs.
Take a look at our clever case studies below.
1. 92 Savoy Drive – Broadbeach Waters
We all know sex sells. And as the creator of this ad, PlatinumHD Propvid explains, with 80% of home buying decisions influenced by women, what better way to get their attention?
Made for Australia’s Neo Property company, this rather cheeky ad does a great job of cleverly showcasing the impressive highlights of this luxury home before the Neo rep delivers the adroit punchline — this property is “so private you can walk around naked.”
2. DNB Our House – Prospekt
This ad for DNB Bank’s real estate division takes a slightly more subtle approach, using an emotional video montage to recreate the story of the family that live in this real house in Lillehammer, Norway.
To the backdrop of a cover of Madness’ Our House, you can watch actors recreate the roles of the current occupants as they grow up through the years until they’re ready to move on and give another family the chance to make some happy memories.
3. Yarnton Manor – Carter Jonas – Skyvantage
What better way to showcase an amazing country estate than an awe-inspiring aerial view? Complete with uplifting music, this Skyvantage creation was shot for UK estate agents Carter Jonas to perfectly present the £10 million Yarnton Manor.
While this kind of marketing is never going to work for third-floor studio apartments in Hoboken, more modest houses may soon be marketed like this, thanks to the increasing availability and decreasing cost of drones.
4. 11 Ivanhoe, Irvine, CA 92602
Plain video house tours are all well and good, but what if instead of a dry, room-by-room tour around a property, you used the video to tell a story and sell a lifestyle?
The Boutique Real Estate Group is very good at this, producing a series of glossy ads for houses that engage you with a simple plot device, making them much more interesting than the average tour.
In this example, seeing the kids run through the beautiful rooms as they find a suitable cubbyhole for a game of hide-and-seek is just a genius way to show the home’s family-friendly, attractive living spaces.
5. Elle Interior Fly-Through
How can you use video to sell a space that doesn’t exist yet? This is the challenge facing developers trying to sell off-plan.
Using 3D interior animation, Canadian visual effects company Vividus can make an not-yet-built home a reality. It makes a digital, 3D model of the interior space based on architectural and interior design, then adds texture, lighting, materials, furniture and more to create a space that looks like a real property. Vividus then “moves” a camera through the home so you can see what it’s going to look like once constructed.
While this kind of video alone is impressive, add in virtual reality tech, such as the Oculus Rift, and you would then be able to walk through the space on your own terms. Excited? So are we.
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