The process of getting on the first page of Google’s search ranking may be difficult, but once your business is on there, it can make a big (and positive) difference in the success of your company. As sited by TechCrunch, Forrester Research found that traditional web pages were secondary to videos, as videos were 53 times more likely to get on the first page of Google. With that being said, getting your business video onto Google is a great tactic. Check out the following tips on how you can use videos to increase your search rankings.
1. Optimize Titles and Remain Consistent
Make sure your video’s search keywords and the video titles match, as Google will rank consistency higher. Keep everything from the keywords and descriptions to the file name and titles relevant and consistent across all platforms. For example, Facebook’s official YouTube channel includes informational how-to videos that have consistent titles and tags such as “How to Report or Remove a Tag on Facebook.”
2. Optimize Your Video Description
The description of your video should include links to your website and a description of the video. Adding a few relevant keywords to that description is also a good idea. Optimizing your video’s description will drive traffic to your website and let search engine spiders see your content.
3. Put the Video on Your Website
Google’s algorithms like to know the number of views a video has, so to increase viewership, put the video on the home page of your website. This will be the first thing visitors will see, and they’re likely to watch it if it’s relevant to what they’re searching for. For example, organic makeup line Advanced Mineral Makeup embedded an informational video of the company’s founder discussing the dry effect of talc in makeup on their homepage.
4. Evaluate the Pros and Cons
Uploading your video to YouTube has its pros and cons. Pro: There is a 100% guarantee that Google will pick it up. Con: Posting a video on YouTube means you will drive traffic to YouTube, not your website. If your main goal is getting people to visit your site, you’ll have to ensure that you’ve provided a video description that encourages viewers to visit your website.
5. Little Guys Can Play, Too
Unlike traditional search engine optimization (SEO), where the age of the website matters in how the page ranks in search engines, newer websites can take advantage of video SEO without having to worry about how the age of the video or how many inbound links the video has received. The more views your video receives, the better chance you have of your video appearing in top Google search results for relevant keywords.
Read more at http://www.business2community.com/seo/5-tips-for-using-video-to-increase-search-rankings-0450852#w7SxA9UCZFDbS1QO.99