86 Shareable Video Marketing Statistics You Do Not Want To Miss

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If content is king, video is king of content. Video marketing is quickly expanding and becoming incredible marketing platform. 52 percent of marketing professionals worldwide name video as the type of content with the best ROI. At Filemobile, we love  statistics. Our article, 70 Shareable user-generated content statistics you do not want to miss has been one of the most popular posts on the blog. We decided to put together a new list of interesting  marketing statistics that you need to be aware of.

  1. Every 60 seconds on YouTube: Users upload 100 hours of video, and people are viewing at least 2,777,777 videos. ( Source: YTD) (tweet this)
  2. 44 percent of U.S. email marketers report increased engagement rate in messages containing videos. (Source: Streamsend)  (tweet this)
  3. Up to 25 percent of marketers report increases in conversion, dollars generated, average order value, and ad sales for email marketing messages with videos. (Source: Streamsend)  (tweet this)
  4. 500 years of YouTube videos are watched on Facebook every day. (Source: Streamsend)  (tweet this)
  5. 700 YouTube video links are shared on Twitter every minute. (Source: Streamsend)  (tweet this)
  6. Millions of people subscribe to YouTube every day. (Source: Streamsend)  (tweet this)
  7. 100 million people take a social action (likes, shares, comments, etc.) on YouTube every week (Source: Streamsend)  (tweet this)
  8. More than half of YouTube videos have been rated or commented on (Source: Streamsend)  (tweet this)
  9. Mobile devices account for 10 percent of global online video plays. (Source: Ooyala)  (tweet this)

  10. 25 percent of viewing time of streaming video on tablets is spent with content more than 60 minutes long. (Source: Ooyala)  (tweet this)
  11. 13 percent of online video ads run less than 15 seconds; 36 percent of online video ads run longer than 30 seconds; 79 percent of in-stream online video ads are watched to their midpoints; 72 percent of in-stream online video ads are watched to their completions. (Source: DoubleClick by Google)  (tweet this)
  12. Consumers are 27 times more likely to click through online video ads than standard banners. (Source: MediaMind)  (tweet this)
  13. U.S. digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016. ( Source: Emarketer)  (tweet this)
  14. In the U.S. rich media and video ads are by far the most popular formats for ad buyers. Static images, which were worth more than video two years ago, are now declining fast, at a rate of nearly 45 percent. (Source: Forrester)  (tweet this)
  15. Digital video advertising (U.S.) will reach at least $5.4 billion by 2016; in 2011 digital video ads pulled in $2 billion. (Source: Forrester)  (tweet this)
  16. Videos Increase People’s Understanding Of Your Product Or Service by 74 percent.   (Source: Quicksprout)  (tweet this)
  17. YouTube is the 2nd largest search engine after the search giant Google, with over 3 billion search queries per month.  (Source: Quicksprout)  (tweet this)
  18. Nearly 45.4 percent of internet users view at least one video online in a month, and on an average, a user is exposed to at least 32 videos per month. (Source: Quicksprout)  (tweet this)
  19. In a day, 100 million internet users watch online video and a majority of them watch videos that offer a product or service related information.  (Source: Quicksprout)  (tweet this)
  20. 75 percent of executives watch work-related videos on business websites at least once a week. (Source Forbes)  (tweet this)
  21. About 50 percent of executives watch business related videos on YouTube and about 65 percent of them visit the marketer’s website after viewing the video.  (Source: Quicksprout)  (tweet this)
  22. An average user spends 16 minutes and 49 seconds watching online video ads every month. (Source: Quicksprout)  (tweet this)
  23. Website visitors are 64 percent more likely to buy a product after viewing an online video ad than the ones who have not watched the video.  (Source: Quicksprout)  (tweet this)
  24. Real estate listings with videos receive 403 percent more inquiries than those without videos.  (Source: Quicksprout) (tweet this)
  25. Demographics hardly matter for video viewing, online users between ages 35-44 and 45-54 are just as likely to browse for video content as online users in the age group 18-24.  (Source: Quicksprout)  (tweet this)
  26. Click-through-rate is 2X-3X higher when marketers include a video in a marketing email. This also leads to a 75 percent decrease in subscription opt-outs by brand followers.  (Source: Quicksprout)  (tweet this)
  27. Native online video ads can generate 82 percent brand lift among users exposed to the ads. (Source: Nielsen)  (tweet this)

  28. 92 percent of consumers share mobile video clips with others. ( Source: IAB)  (tweet this)
  29. 63 percent of digital video screening on mobile phones does not happen on-the-go, but rather at home. (Source: IAB)  (tweet this)
  30. Humorous short clips (66 percent) and music videos (52 percent) are the most likely to be shared. (Source: IAB)  (tweet this)
  31. 53 percent of U.S. mobile users said that they are positive or neutrally receptive towards mobile video advertising. (Source: IAB)  (tweet this)
  32. 48 percent of U.S. mobile users said that they would prefer seeing video ads that are related to the content of the video clips being watched. (Source: IAB)  (tweet this)
  33. 44 percent of U.S. mobile users recalled seeing an ad while watching mobile video, with short 10-15 second spots being the most recalled format. (Source: IAB)  (tweet this)
  34. 90 percent of users say that seeing a video about a product is helpful in the decision process. (Source: DigitalSherpa)  (tweet this)
  35. Your website is 50 times more likely to appear on the first page of a search engine results page if it includes video.  (Source: DigitalSherpa)  (tweet this)
  36. 80 percent of online visitors will watch video, while only 20 percent will actually read content in it entirety. (Source: DigitalSherpa)  (tweet this)
  37. An introductory company email that includes a video receives an increase click through rate by 96 percent. (Source: DigitalSherpa)  (tweet this)
  38. 80 percent of internet user remember the video ads they watch online.  (Source: DigitalSherpa)  (tweet this)
  39. 75 percent of users visit the marketer’s website after viewing a video. (Source: DigitalSherpa)  (tweet this)
  40. Landing pages with video have up to 800 percent more conversion than the same page without a video. (Source: Orion21) (tweet this)
  41. Videos are shared 1200 percent more times than links and text combined. (Source: Orion21)  (tweet this)
  42. Video attracts two to three times as many monthly visitors and doubles their time spent on the site. On top of all of that, you see a 157 percent increase in organic traffic from search engines by including more video on your site. (Source: MarketingSherpa)  (tweet this)
  43. Two-thirds of the world’s mobile data traffic will be video by 2017. (Source: Neomobile)  (tweet this)
  44. Mobile makes up more than 25 percent of YouTube’s global watch time. (Source: YouTube)  (tweet this)
  45. Five tweets per second contain a Vine link. (Source:  7th Chamber)  (tweet this)
  46. A branded Vine video is four-times more likely to be seen than a regular branded video. (Source:  7th Chamber)  (tweet this)
  47. Instagram has about 130 million users, compared to Vine’s 13 million users. (Source: Neomobile)  (tweet this)
  48. 10am – 11 am is the hour of the day the most Vines are posted. (Source: Buzzfork)  (tweet this)
  49. Three of the five most retweeted Vines ever made were created by musicians. (Source: Buzzfork)  (tweet this)
  50. Two-thirds of the world’s top 100 brands were already on Instagram before it introduced video. (Source:  Simply Measured)  (tweet this)
  51. Since the launch of Instagram video, there has been a 37 percent increase in Instagram shares on Twitter. (Source:  Buzzfork)  (tweet this)
  52. Instagram videos are creating two-times more engagement than Instagram photos. (Source:  Simply Measured)  (tweet this)
  53. Lululemon, one of the first brands to use Instagram video, gets about seven-times as many comments on its Instagram videos as it does on its photos. (Source: Simply Measured)  (tweet this)
  54. Of the brands on Instagram, 62 percent have shared at least one Instagram video. (Source: Nitrogram)  (tweet this)
  55. 50 percent of millennial beauty shoppers watch a beauty video on YouTube while they are shopping for products. (Source: Google)  (tweet this)
  56. On YouTube, UGC fan videos get 10 times more views than brand-owned content. (Source:Octoly)  (tweet this)
  57. Brand engagement rises by 28 percent when consumers are exposed to both professional content and user-generated product video (Source: comScore)  (tweet this)
  58. Consumer reviews are significantly more trusted — nearly 12 times more — than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO. (Source: Bazaar Voice)  (tweet this)
  59. Nearly half of all adults watch food videos on YouTube, millennials (ages 18 to 34) view the most food content, watching 30 percent more food content on YouTube, on average, than other demographics. (Source: Google)  (tweet this)
  60. 68 percent of millennial moms purchase food products featured in the videos they watch. (Source: Google)  (tweet this)
  61. 69 percent of these highly engaged moms watch food videos every week, and 68 percent of them will also watch videos while cooking. (Source: Google)  (tweet this)
  62. 3/4 millennial women are open to watching branded food content, close to half (43 percent) have not done so. (Source: Google)  (tweet this)
  63. 42 percent of millennial dads will make special trips to the store to buy products they learn about in food videos. (Source: Google)  (tweet this)
  64. 69 percent of millennial men watch branded food content on YouTube, and they’re happy to do so as long as the videos are entertaining and not purely functional. (Source: Google)  (tweet this)
  65. 78 percent of referrals from YouTube food videos to brand sites are from first-time customers. (Source: Google)  (tweet this)
  66. YouTube reaches more U.S. adults ages 18-34 than any cable network. (Source: Nielsen)  (tweet this)
  67. 40 percent of the 1,000 most shared Instagram videos last month came from brands. (Source: Unruly)  (tweet this)
  68. 9 out of 10 Instagram video shares occurred on Facebook. (Source: Unruly)  (tweet this)
  69. 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)  (tweet this)
  70. 90 percent of online shoppers at a major retailer’s website said they find video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video. (Source: comScore)  (tweet this)
  71. 85 percent of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40 percent more time watching videos on the internet than females. (Source: comScore and Nielsen)  (tweet this)
  72. 85 percent of people are more likely to purchase a product after watching a product video. (Source: Internet Retailer) (tweet this)
  73. 80 percent of Internet users recall watching a video ad on a website they visited in the past 30 days; 46 percent took some action after viewing the ad. (Source: Online Publishers Association)  (tweet this)
  74. 75 percent of automated email marketing providers reduced the number of subscriber opt-outs by 75 percent when e-mails incorporated video. (Eloqua)  (tweet this)
  75. 65 percent increase in engagement was reported in just one month after the introduction of Facebook timeline for brands  that added videos (Source: Simply Measured)  (tweet this)
  76. 64 percent of website visitors are more likely to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos. (Source: comScore)  (tweet this)
  77. 61 percent of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Source: Forbes)  (tweet this)
  78. 59 percent of senior executives would rather watch a video than read text. About 65 percent of those who view a video click through to visit the vendor website, 50 percent look for more information and 45 percent report that they contacted a vendor after seeing an online video ad. About 50 percent of those who viewed an online marketing video went on to make a purchase for their business. (Source: Forbes)  (tweet this)
  79. 51 percent of online marketers reported a 51 percent increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign. (Source: comScore)  (tweet this)
  80. 40 percent of people will respond better to visual information than plain text. (Source: Zabisco)  (tweet this)
  81. 26 percent of people looked for more information about the subject of the video. (Source: Zabisco)  (tweet this)
  82. 22 percent of people visited the website named in the ad. (Source: Zabisco)  (tweet this)
  83. 15 percent of people visited the company represented in the video ad. (Source: Zabisco)  (tweet this)
  84. 12 percent of people purchased the specific product featured in the ad. (Source: Zabisco)  (tweet this)
  85. 35 percent increase in mobile video views occurred from 2010 to 2011. (Source: Nielsen)  (tweet this)
  86. 16 percent of YouTube videos are embedded, linked or shared on Tuesdays between 11 a.m. and 1 p.m. (Source: Sysomos)  (tweet this)

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