94% of Marketers Use YouTube to Distribute Video, 87% Share to Facebook

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94% of Marketers Use YouTube to Distribute Video, 87% Share to Facebook

According to the 2013  Online Video Marketing Survey and Business Video Trends Report, almost  everyone uses YouTube to distribute marketing videos to the masses making it the  leader by a long shot. The next, most-often-used platform is Vimeo. The  question was posed as, “What video sharing  sites/portals do you distribute (upload) your videos to? Check all that  apply.”

Download the 2013 Video Marketing Report!

The Report Methodology

The report is based on a survey of 22 questions designed to identify trends  in, “identify trends in online video  production, usage, deployment, and results as relates to business marketing and  communications.”

A total of 600 respondents participated in the 2013 Video  Marketing Survey, with 52% working for B2B companies, 23% working for B2C  companies, 21% for agencies and 4% for nonprofit organizations. Respondents  represented a wide range of industry sectors and company sizes.

A large percentage, 84%, are decision makers with over 56% being owners or  senior management.

YouTube Rules the (Video Marketing) World

It would appear that online video marketers are trying to do it on the cheap  because YouTube dominates the landscape. Vimeo rolled up in second place with  51.1% of respondents saying they use it and there’s a swift drop off from there  with DailyMotion 10,8%, Blip.tv  5.5%, Viddler 5.1%, Veoh 4.4% and “other platforms” pulled 10.8%. Granted, only  472 respondents answered the question out of the 600.

 

94% of Marketers Use YouTube to Distribute Video, 87% Share to Facebook

A rather astounding statistic when you think about it, or is it? YouTube is the second largest search engine in the world. So if you  want to have your videos found, they’ll be found there if anywhere. But it sort  of blows away the idea that you need to have a branded video player, your own online  video platform, and massive infrastructure to do online video marketing.  Clearly, that’s not the case.

Social Networks Are Video Marketing Distribution Channels Too

By now, every marketing person worth their weight in salt has a clue as to  the power and value of the social networks. Facebook leads the way without equal  as 86.8% of 462 respondents said they use it as a distribution platform. Twitter  isn’t that far behind at 69.9%, not too shabby considering their 140 character  limit for posts. LinkedIn sees a lot of action as well topping Google+.  Twenty-four percent stated they use Pinterest which is interesting since it’s  mostly about sharing images. However, doing a quick search for the term videos,  shows a good deal of them have been pinned and are viewable right on the  page.

94% of Marketers Use YouTube to Distribute Video, 87% Share to Facebook

So I did a bit more investigation into it. Pinning a video and having it show  on the webpage is great, but the rise of mobile device usage means that all  content needs to be visible across all channels. Interestingly, videos aren’t  viewable across devices with the Pinterest. I installed the app on my iPad and  on my Android phone. On Android, the app asks how I would like to complete the  action (viewing the video) with the browser or YouTube. However, on the iPad it  opens a browser-like page right in the Pinterest app, and does not load the  video, or anything really. It just loads a big empty page. It did not matter  whether I tried a YouTube video or a video that was hosted somewhere else  (DailyMotion, Vimeo), none of them played. On Android, the pages that were  shared loaded just fine.

So, really, how valuable is Pinterest presently as a video marketing  distribution platform? Videos are not viewable on one of the largest segments of  mobile devices.

Conclusions

So it seems that YouTube is the main place to put your videos as an online  video marketer, and Facebook is the main place to share them. Twitter, LinkedIn,  Google+ and Vimeo all get some love from about half of online video marketers.  Of course, a good online video marketing  strategy is going to incorporate as many outlets as possible in order to get  the video in front of as many people as possible, right? At least in a cohesive  way that spreads the brand message without inundating potential customers  unnecessarily that is. A lot of automation is now possible with the various APIs  so that you can use a single service to upload your video to a distribution  platform like YouTube and then build a post around that video which is pushed  out to Facebook, Twitter, LinkedIn and Google+. But generic messages probably  aren’t as valuable as messages tailored to the demographic of each platform.  Still, marketing people have definitely embraced the brave new world of online  video marketing opened up by YouTube and Facebook. Then again, a lot of us have  been embracing it for years, haven’t we?

Source:  94% of Marketers Use YouTube to Distribute Video, 87% Share to Facebook http://www.reelseo.com/94-marketers-youtube-distribute-video-87-share-facebook/#ixzz2ljXOKRo8 ©ReelSEO.com, All Rights Reserved Follow us: @ReelSEO on Twitter | ReelSEO on Facebook

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