Bloomberg to introduce new digital video content

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Michael Sebastian of AdAge writes about the new digital video content planned by Bloomberg, which previewed the shows to advertisers on Monday.Sebastian writes, “Bloomberg Media execs gave advertisers a presentation that was a healthy mix of audience data and previews of its digital-video content. That included four new series, such as ‘The Morning Brief,’ a 90-second video explaining the most important news of the day, and ‘Handmade,’ which tells the stories of artisans and the crafts they make.

“Execs also highlighted a new video platform at Bloomberg called Responsive.TV. It allows viewers to watch a video at various lengths: short, medium, long and full length. Viewers can also swipe away video content they don’t want to see, which drew a comparison to a popular dating app.

“‘It’s kind of like Tinder for video,’ Josh Topolsky, chief digital content officer at Bloomberg Media, told the audience. (That line also drew some laughs; it wasn’t the toughest crowd, apparently.)

“Responsive.TV will include advertisers’ video, which will appear among editorial videos as viewers swipe through video content, Bloomberg Media executives said.”

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