Why Brands and Broadcasters Keep Turning to Tagboard’s Social TV Solutions
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- October 21st, 2014
Tagboard provides hashtag-based curation solutions to live event producers and digital properties to collect and display on-brand tweets. In March, though, the company acquired TVinteract, and its founder Jenni Hogan joined the company as Chief Media Officer (or, really, Chief Social TV Evangelist).Hogan, an Emmy Award-winning former local news anchor known for the way she integrated social media into her sgements, has since launched Tagboard’s TV product. The product debuted on July 1 and Fox O&O, Meredith, the New Orleans Saints, and the BBC have already utilized the tool on-air to display tweets.
Hogan’s past experience working with an array of social TV vendors and their technology is a large part of what’s driving the design of Tagboard TV.
“The technology would look great in the sales pitch but then once we had to use it, it was really hard to implement, and by the time corporate had gotten through the sales process the technology seemed like it was already old,” Hogan told Lost Remote. “That’s what we want to help solve for TV stations with Tagboard. I always tell our clients if our product isn’t easy then let us know, we have amazing brains at our company and we’ll come up with a solution to the work flow so it is easy.”
Incorporating client feedback is something that is usually more said than actually done, but Tagboard does it, does it quickly, and then rolls it out for other clients to use.
The New Orleans Saints wanted to show their fans’ thoughts, pictures and feedback as the draft was going live. In most broadcast environments, the lower third of the screen usually features content scrolling across the bottom and is not referred to by hosts. Still, Tagboard created a lower third product for them that could easily and safely show pictures from Instagram along with tweets and Facebook posts, and the Saints later used that same feature for a question and answer segment with their host Jen Hale called #AskJen.
“Tagboard didn’t even have lower third capability in their social offerings when we first started talking, Doug Tatum, the Saints Executive Director for Digital Media, told us, ”but Jenni and her colleagues developed it for us. Who does that?”
Tagboard does that, and although it faces competition in the space the company will likely continue to win business based on how receptive they are to client feedback and Hogan’s experience and passion for the space.
“Tagboard has a lot of great features but the thing that really works for us is how it bridges the social world onto the TV screen in a very effective way, integrating it into our news programming and putting talent into a direct interaction with the audience,” Ron Stitt, Group VP, Fox Television Stations, tells Lost Remote. “Having access to Jenni’s expertise and her passion for Social TV is also a super-value add to working with Tagboard.”