Consumers are 64% more likely to buy after watching a video

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What builds an organization’s credibility with customers, is easy to share, and drives sales?

It’s not a content wonder drug—it’s video.

According to an infographic from MultiVisionDigital, video can turn casual consumers into confident customers more successfully than other content types.

Consumers are 64 percent more likely to purchase a product after watching a video about it, and 52 percent of consumers say watching a video about a product makes them more confident in buying it online.

Additionally, more than three out of five consumers will spend at least 2 minutes watching a video that educates them about a product they plan to buy.

Videos also have a long shelf life: The average video’s life span is four years.

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