Cord-Cutting Continues, But With Minor Traditional TV Declines
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- Janeiro 17º, 2017
The media research company projects that 1.7 million subscribers will cut cable/satellite/telco services in 2017. On average, those traditional cable/satellite/telco TV homes will reach 201.8 million U.S. adults in 2017, with 175.4 million viewing digital video.
The gap will close in three years — with 193.7 million adult viewers for traditional pay TV providers and 186.7 million for digital media.
While time spent with traditional linear TV will drop, it will maintain a strong lead over digital viewing — four hours/1 minute a day versus 1 hour/12 minutes for digital.
This year, eMarketer expects total U.S. TV advertising to hit $72.72 billion, with digital video ad spending at $12.55 billion.