Facebook Has Suddenly Become A Massive Hub For Video

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Facebook Has Suddenly Become A Massive Hub For Video

Feb.  25, 2014,  4:17 PM2,8795Consumption of online video actually declined in the U.S. by 3% year over  year, according to analysts Arvind Bhatia and Brett Strauser of Sterne Agee — but not at Facebook. Users of the social network watched a total of 118  million hours of video in January, according to comScore— a huge, sudden leap.

In previous months, Facebook’s 1.2 billion active users tended to watch a  total of less than 40 million hours, according to this chart of Facebook  video viewing habits prepared for us by Statista:

 

This isn’t a coincidence, of course. Facebook is preparing a new,  yet-to-be-launched video ad product. before that happens, though, the company  has been seeding the news feed with viral video, most recently its “Look Back”  feature in which a custom video is created from your best-liked posts of the  last few years.

Read more:  http://www.businessinsider.com/facebook-video-chart-2014-2#ixzz2uVk2mvgQ

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