Is The Future Of Television Social?
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- April 24th, 2014
Today at the Brand Innovators’ Future of Television conference in New York, social media expert Ted Rubin will be sharing his perspective on the symbiotic relationship between TV and social media. In advance of his remarks I had a conversation with Rubin on his thoughts about why the two subjects are intertwined.
According to Rubin, TV won’t be going away anytime soon. “I think social people were talking about how social was going to kill TV. I think social has revived TV. I think social has made TV cool again, and it will continue to do so because of all the sharing that’s going on. TV has suddenly become interactive in many ways. You’re not a loser anymore staying home watching TV by yourself because you’re not at home by yourself anymore. For example, men tend to communicate a little bit more via social media during sports, and I think that social is enhancing sports viewing via TV to a tremendous degree.”
“Reality shows have done a tremendous job because it’s such an opinionated and a sharable experience versus watching a [scripted] TV show. Reality TV lends itself so perfectly to social because it’s about people. Most [reality shows] tend to be competitions. They’ve done a tremendous job integrating social. We’re just scratching the surface because the technologies have to start connecting with each other. I also think that companies are getting used to allowing these conversations to go on around their brands. Not [only] do they allow it, but they are encouraging it and empowering it.”