People who are watching your video are naturally engaged in the content you are providing for them. When you add a call to action to video, you can immediately leverage that enthusiasm for sales. However, there are those who are interested in creating an ongoing relationship between the viewer and your company. By adding social media links to video and encouraging viewers to subscribe to your social media channels, you can create a relationship with your customers via the content you produce. We at Viewbix have recently released a new app that allows you to connect your social media accounts to video by embedding the links into our app.
Why to add social media links to video
1.Target More Users in Facebook
By creating a sponsored story, you can target friends of people who have either “liked” or taken some sort of action on your page. When people see an ad from a company that a friend of theirs has already “liked” it lends social credence to your ad and people are more likely to click on it. Furthermore, many times groups of friends have like minded interests (even if they haven’t liked a certain page on Facebook that would indicate so) and therefore targeting friends of people who have liked your page can be effective. Therefore, by getting more likes from relevant people (as opposed to buying “likes” which are useless) you can expand your advertising base and increase your ROI.
2. Create a Social Media Relationship
When you provide interesting content for your social following, they are no longer see you as just a vendor who provides services. Rather, you now have a virtual relationship which means that customers are less likely to switch from you to a competitor. Providing interesting content just a customer also increases your credibility and makes you seem like an expert in your field, meaning people will feel more comfortable working with you. Finally, people share content that is interesting bu they can only share it if they have seen it.
How to add social media to Video
We at Viewbix have released a new app that easily allows you to add your social media links to video, The app currently supports connecting your video to Facebook, Twitter, Pinterest, Google+ , LinkedIn, Tumblr, StumbleUpon and YouTube. Once these links are added in the back end of the app, a viewer can view and join your network by clicking on the social media links app. Another way to push your networks is to set this app as a post roll, allowing all people who watch your video through to see what you and your company are doing on social.
Do you like the new social media links app? Let us know!