Personal branding, is the process of managing and optimizing the way that you are presented to others. And social media is one of the keys (if not the biggest key) to managing your personal brand online. You have heard about viral videos or viral photos that you see being viewed and shared in social media a million times. Those are videos or photos that are either intentional or unintentionally created to either educate, entertain, inform or influence the viewer. Some of the unintentional viral videos are those which are taken from behind the scenes commercials, or back office scenes that people are curious about. These photos or videos tells us a story. It also shows us the human side of the brands online..
Today we are entering the era of emotional marketing. Unlike the traditional media or way of marketing things, the call to actions like “buy now” “get it now” are no longer that effective as before for sale signs and even “register now” for events are being ignored. So how do influencers, consultants, award-winning and bestselling authors or speakers fill rooms?
Notice their posters and videos for their event. Like this event for example;
How did you feel? Do you feel like going? Were you excited?