The Introverted Video Marketer’s Guide to Appearing on Camera [Creators Tip #176]
- View Original
- January 22nd, 2015
It’s true that many people who appear on camera have some very extrovert traits, but that’s honestly not the case for everyone. If you are a natural introvert but still want to appear on camera (or are being pushed in that direction….) then we have 5 very valuable tips that should make your life that little bit easier.
Most of us are used to watching marketing videos from big, outgoing personalities, so it might surprise you that most YouTubers, Tim included, are introverts. There’s a reason why they prefer talking to a camera than to real people! Videos with a charismatic front-person tend to do well, because they have a true personality to carry them, and it’s easy to get discouraged if you don’t feel you can perform as well in front of the camera.
Tip #1: It’s OK to be an Introvert on Camera!
It may help to remember than many YouTube creators – whether they be independents, brands, or marketers – are intrinsically introverted. If you’ve ever attended a big-time video event like Playlist Live, or VidCon, you may have noticed that the people who appear twice as large as life on camera are much more reserved in real life. Often, it’s only when they have first appeared on camera did they realize how comfortable they felt there. Most people have enough of a personality to engage others, so give it a go. You don’t have to be bouncing all over the screen to get your point across.
Tip #2 Only Shoot Video When You Feel Energized
It’s really important that you give yourself every chance you can to appear as natural but personable as you can in front of the video camera, so pick a time of day that you know you will be at your best. That can either be before you’ve gone through all the tasks in your day that drain you like long phone calls, or meetings. Or maybe for you it’s after all those tasks have been completed and you can just sit down in a quiet room and talk to a camera.
Tip #3 Really Push Through Your Perceived Limits
For an introvert, even the thought of appearing in front of a camera can be a terrifying prospect. But, a lot of introverts actually feel really good about themselves after they’ve pushed through something that’s potentially uncomfortable – like talking to a camera. The more you do it, the better you’ll feel. Tim has found, as an introvert himself, it actually makes him feel more confident when he talks to people from a stage now, because he’s better at not needing verbal interaction while he talks. Pushing yourself to be on camera may actually help in other parts of your life too!
Tip #4 Don’t Be So Overly Critical of Yourself
If you are just getting started in online-video, and you haven’t talked to a camera much, it WILL feel uncomfortable, and you’ll hate seeing and hearing yourself on playback. Just like most things, the more you do it the more comfortable you feel. Don’t be a perfectionist. Put your best foot forward, you probably won’t like it, but that’s ok — just force yourself to go with it anyway. It’s probably good for you.
This is Tim’s first ever YouTube video – and he fully admits that it’s awkward but he stuck with it and is now very comfortable in front of the camera.
Tip #5 Structure Your Shoot to Make You More Comfortable
As introverts we often really thrive on systems and structures, so use that to your advantage when you shoot videos. For instance, always use a teleprompter, schedule your shoots for the same time every week, follow a similar format for each video, whatever helps you feel like you’re in a rhythm for your video creation process.
Do you have any tips for those who really need to appear on camera, but don’t want to? Or really want to but are just to shy? Let us know in the comments below.