Netflix Is About to Be Bigger Than ABC, CBS, NBC, and Fox


Well, we saw this coming: The explosive, cord-cutting popularity of Netflix will finally torch the laurels of traditional broadcast television networks. Analysts predict that if Netflix were measured as a 24-hour station by Nielsen, it would have more viewers than ABC, CBS, NBC, and Fox within the year.

There is some fine print to that bold-faced news. The prediction comes from analysis by Wall Street research firm FBR Capital Markets and depend on Nielsen’s high specific form of ratings. Variety explains why this is relevant:

Nielsen TV ratings cover, at most, up to seven days of VOD and DVR viewing — and exclude online-video views, which networks say are an increasing part of the pie. Moreover, TV networks provide a different blend of content, such as live sports, that Netflix doesn’t.

But still! The idea that Netflix is the network just got a lot more convincing. We already knew that the streaming video (slash DVD-by-mail) company was gobbling up about a third of all traffic on the internet. Now we know that the Big Red Giant is even closer to total world domination than we thought.


Powered by WP Bannerize

None found.

Deixe uma resposta

O seu endereço de email não será publicado. Campos obrigatórios marcados com *

Este site utiliza o Akismet para reduzir spam. Fica a saber como são processados os dados dos comentários.

You might also likeclose