Netflix Testing 4K Video Streaming Ready For Roll Out In 2014

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Netflix Testing 4K Video Streaming Ready For Roll Out In 2014

Netflix CEO Reed Hastings recently confirmed that he wants the company to be  “one of the big suppliers of 4K next year” and tests of the video format have  already begun. Netflix have added 7 4K Ultra HD videos to the site to examine  the quality of the clips and how they stream under different conditions. The  footage, including one entitled “El Fuente 24 fps”, promises an example of  4K at 24 frames per second, and viewers can take a sneak peek – as long as they  have a 4K television handy. Netflix have already announced that the second  series of their Emmy winning flagship show ‘House of Cards’ was shot in 4K and  will be amongst some of the first content to be rolled out to the audience in  that format.

Netflix Testing 4K Video Streaming Ready For Roll Out In 2014

4K video, four times the resolution of a 1080p video, presents enormous  technical challenges to the provider and also to the consumer as it is going to  use an awful lot of bandwidth. Netflix obviously have confidence that the  broadband infrastructure will be able to support it and more viewers will choose  4K as an option as they upgrade their TV hardware.

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