It’s Official: Teens and Millenials Love YouTube More Than Facebook

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It’s Official: Teens and  Millenials Love YouTube More Than Facebook       

David Holland             |   Feb 24, 2014 @ 3:44pm   |

 

Its Official: Teens and Millenials Love YouTube More Than Facebook

YouTube has finally toppled Facebook as the most popular website for 14 to 24  year olds. But don’t just take my word for it – a November 2013 study by The Intelligence  Group, found that nearly three-quarters of 14 to 18-year-olds in the US said  they used YouTube “frequently,” compared with 60% who said the same for  Facebook. And maybe even more telling is that those aged 19 to 24 accessed  YouTube more than Facebook, with just a 1% difference between the two.

Its Official: Teens and Millenials Love YouTube More Than FacebookAnd if you need more proof then data released  by The Futures  Company produced similar findings, with YouTube overtaking Facebook last  year as the favorite among US internet users ages 12 to 19. Their report also  found that YouTube took the top spot last year, with 50% of teen internet users  citing it among their favorite websites; but the video site had also fallen from  55% of respondents in 2012.

However, there is another way to view these statistics. If you’re comparing  YouTube and Facebook as social networks – then despite YouTube’s overall  popularity, The Intelligence Group found that Facebook was the preferred social  network with US teen and millennial internet users for communicating with  brands.

Its Official: Teens and Millenials Love YouTube More Than FacebookAcross the pond in the UK late last year  YouTube was voted the number one youth brand by 16 to 24-year-olds, beating both  Facebook and Google, while Twitter, Red Bull and Spotify failed to make the top  50 of the Youth 100 report by youth-insights group Voxburner. 2,569 students from across the UK were  surveyed to gather youths’ views on brands in partnership with Thinkhouse’s ‘State of the Youth Nation’ research, to find  out what makes a brand relevant to young people.

Facebook came in seventh place while those surveyed outlined “a brand they  can relate to” as a significant reason for brand appeal, while “value for money”  and wanting brands’ marketing work to “entertain me” were also significant  answers.

Luke Mitchell, head of insight at Voxburner, said: “YouTube has come out on  top again because of the broad utility it has in young people’s lives every day – from music player to information provider and entertainer – and the fact it  delivers a high-value experience almost every time. “So much exposure to  YouTube content comes through shares, young people are either inspired, amused  or informed each time, leading to strong positive sentiment.”

Top 10 UK Youth Brands Oct 2013

  1. YouTube
  2. Amazon
  3. Google
  4. BBC
  5. Ben & Jerry’s
  6. Cadbury
  7. Facebook
  8. Pringles
  9. Wikipedia
  10. Channel 4

Source:  It’s Official: Teens and Millenials Love YouTube More Than Facebook http://www.reelseo.com/millenials-youtube/#ixzz2uPpWhCYs ©ReelSEO.com, All Rights Reserved Follow us: @ReelSEO on Twitter | ReelSEO on Facebook

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