Philips’ ‘Designed to Play’ Drives Mobile Video Engagement

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Engaging and interacting with consumers is paramount when it comes to video, and a big component of this interactivity is meeting the demands of an increasingly mobile consumer. Rapt Media has made it possible for us to share product features with our customers in a completely new way.
Willem Schungel, Global Digital Manager of Philips Consumer Lifestyle

Philips’ Goal

To introduce a new generation of young European men to the style possibilities afforded by the Philips Click & Style electric razor by immersing them in an entertaining, playful, interactive brand experience that they could access on mobile devices without downloading an app.

Why Rapt Media

Philips-click-to-see-what-happened

Ogilvy’s creative team in Dusseldorf was working on a tight timeline to implement its ambitious interactive campaign for Philips. There needed to be multiple language versions and it was absolutely critical that the young, tech-savvy audience it was targeting could access the video on mobile devices. The team needed a scalable way to produce a premium brand-engagement video.

Rapt Media was the only technology platform that could deploy Ogilvy’s creative concept in a mobile browser without requiring the viewer to download a separate app. And because Ogilvy knew it would be creating multiple versions, the team was eager to find a solution that would minimize the authoring work. Rapt Media’s editing platform made it simple to duplicate the work into multiple languages.

 

see the video here:

 

http://www.raptmedia.com/philips-designed-to-play-drives-mobile-video-engagement

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http://www.comprimido.pt

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