How to Put Together a Video Marketing Strategy
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- October 23rd, 2014
A staggering statistic recently came out that reported viewers of online video will reach 1.5 billion by 2016 (Cisco, 2014). This coupled with the fact that consumers are 80% more likely to buy a product has seen many marketers scramble to get together a video marketing strategy.
If you truly want to produce a video campaign to increase awareness, engage your target market and drive sales it’s no longer good enough to produce a marketing strategy with a video section edged in. If you have the resources then video production should be an integral part of your sales and marketing strategy.
In fact a video marketing strategy is worth being a stand-along document as there are a number of components to get right in the video marketing process – from video production considerations to the necessities around video distribution and promotion.
Check out the infographic below to see how you can put together a comprehensive video marketing strategy worth shouting about.