Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report]

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Carla Marshall    |   Sep 4, 2013 @ 1:41pm   |
Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report]

Between the hours of 8pm and 12am have always been prime time for TV viewing  but now a brand new report from Tubemogul  claims it’s also prime time for second screen consumption too. Using feedback  from mobile in-app pre-roll ads data from Q2 2013, the report states that video  ads see a higher Click Through Rate on mobile devices during the evening and  that 25.7% of pre-roll video ad views via Tablets occur during prime time.  Interestingly, Tubemogul  reports that iPhone views decrease as users turn to their iPad to watch online  content. Android phone use accounts for nearly 40% of overall views.

Key Findings

  • Mobile  video consumption hits its peak between Thursdays and Saturdays with 49% of  mobile video ads being watched at that time.
  • 8pm to 12am is the peak time for Tablet viewing with 25.7& of consumers  tuning in during this period. iPad viewing peaks at 10 p.m.
  • iPhone viewership declines during prime time hours while nearly 40% of all  views on Android phones take place between 8 p.m. and midnight.

Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report]

Views By Device And Time Of Day

Users of second screens certainly seem to favour their larger devices from  8pm to midnight.

Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report]

Video Ad Mobile Completion Ads By Country

Consumers in Canada were by far the biggest group to watch a video ad all the  way through with the U.S and U.K. coming in behind.

Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report]

You can download the full report from here.

Source:  Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report] http://www.reelseo.com/second-screen-video-ads-primetime/#ixzz2hazgC5Qz ©ReelSEO.com, All Rights Reserved Follow us: @ReelSEO on Twitter | ReelSEO on Facebook

http://reelseo.us1.list-manage.com/track/click?u=52394670c9618dc260383789c&id=345dd7f283&e=954d5ebd45

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