The State Of Online Video Advertising – Statistics And Trends

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Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube.  74% of all internet traffic in 2017 will be video-based? 52% of marketing professionals worldwide name video as the type of content with the best ROI.

Check out our infographic, ‘The State Of Online Video Advertising – Statistics And Trends’ for an in-depth look at digital ad spends, digital ad channels and their popularity and several other relevant facts.

Infographic by- Invesp conversion optimization

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Infographic by- Invesp

74% of all internet traffic in 2017 will be video whereas 52% of marketing professionals worldwide name video as the type of content with the best ROI

Estimated US Digital Video Ad Spending In 2014-2018 (in Billions)

YouTube Owns Nearly 20% Share of US Digital Video Ads.

US programmatic video ads will grab 40.0% of digital video ad spending in 2016.

Estimated US Programmatic Digital Video Ad Spending (2014-2016)

Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats.

Completion Rate Of Non Skip-able Vs. Skip-able Video Ad

Click Through Rate Of Non Skip-ableVs. Skip-able Video Ad

75% of advertisers stated that online video ads were equally or more effective than traditional television ads.

Online video ads have a higher impact in Key Measurement Categories:

  • Message recall (40% online vs. 20% TV)
  • brand recall (50% online vs. 27% TV)
  • ad likeability (28% online vs. 17% TV)

56% of survey participants are likely to skip online video ads, while 46% said a video ad should be no more than 15 seconds in length

Optimal Length Of Video Ad

Top U.S. Online Video Ad Properties Ranked by Percent Reach of U.S. Population (November 2014)

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