Targeting Millennial Cord Cutters: Why Digital Video Is the Way to Reach This Generation

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Millennials are a vast generation, skeptical of traditional advertising, and—in this era of cord-cutting—notoriously difficult to reach. With a goal of putting brand messages in front of this …

Millennials are a vast generation, skeptical of traditional advertising, and—in this era of cord-cutting—notoriously difficult to reach. With a goal of putting brand messages in front of this desirable demographic, some of the most forward-looking companies are engaging millennials via digital video.

Our panel of experts—Sprint VP Evan Conway, Mobext EVP Warren Zenna, Xaxis video director Jessica Levine and TriVu Media co-founder Paul Calento—will offer best practices and case studies that demonstrate the most effective ways to reach the coveted 18-34 demographic through digital video.

This webinar will help you understand the strategy and execution of successful digital video campaigns, including:

– How and where to find your target audience
– The best ways to take advantage of video on mobile
– Case studies of successful campaigns
– A how-to list of implementation methodology

Contents include:

1- Targeting Millennial Cord Cutters
2- Meet the Experts
3- Millennials are Powerful
4- Millennials Love Social Apps
5- Top 50 Millennial Brands
6- Our Challenge?
7- To Target Millennials You Have to Understand Them
8- They Love Different Rock Stars
9- They Believe in the Power of Their Voice
10- They Care About Different Things
11- Millennials Love Online Video
12- The Cookie is Dead
13- Be Social. Be Mobile. Be Friends.
14- Create Content that Enables Participation
15- Content Best Practices
16- Apply the Jab-Jab-Punch!
17- Community Management
18- Don’t Forget
19- Unlocking the Secrets to Targeting Millennials
20- Millennials Consume Content Seamlessly Across Devices
21- Unifying Data-Informed Media Across Platforms
22- Challenges in Reaching Millennials Today
23- Q&A

 

Comprimido

http://www.comprimido.pt

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