The future smells sweet for Zoella: YouTube sensation, 25, breaks sales records with new beauty range (and tops up her burgeoning bank balance)
- Ver Original
- Julho 7º, 2015
She’s got over seven million subscribers and has become a postergirl for YouTube, so it’s safe to say that Zoella has some serious selling power.
The video star – real name Zoe Sugg – proved her influence on Monday after she broke sales records with her new beauty range.
The 25-year-old’s Tutti Fruity range – a collection of bath products – launched at midnight on Superdrug’s website and was an instant hit with hundreds of products selling overnight.
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The website received twice as many visitors as normal, and 25 per cent of visitors went straight to the Zoella landing page.
The best-selling product was the £8 Zoella Let’s Spritz Body Spray.
This brings the Zoella beauty range, which she launched last year, to 14 products – and they’re all sold in Superdrug alongside big name brands such as Nivea, Head & Shoulders and Vaseline.
A spokesperson for the high street giant said: ‘The first Zoella range was successful but this new collection has taken her to the next level.
‘This isn’t a one-off range from a beauty blogger, but a truly excellent collection from a brand which is trusted by her teenage fan base.
‘Zoe has built up an enormous fan base who trust her implicitly, they know that she wouldn’t design a product she wouldn’t want to use herself.’
Miss Sugg grew up in Lacock, Wiltshire, the daughter of a beautician mother and a property developer father.
She started her channel in 2009 and it quickly became her full-time job, with more than 12 million hits on her vlogs per month.
Miss Sugg now charges £20,000 a month to advertisers who want to place products alongside her fashion tips.
She has also been signed by Radio 1, is the charity Mind’s digital ambassador and was selected, along with brother Joe and boyfriend Alfie, to take part in Bob Geldof’s re-release of the Band Aid single.
Zoella became the fastest-selling debut novelist since records began with her tome, Girl Online, outselling the likes of JK Rowling and Dan Brown at the end of last year.
Miss Sugg’s also starred on the BBC’s Comic Relief Bake Off special alongside celebrity contestants Gok Wan, Jonathan Ross and Abbey Clancy.
The youngest contestant by some distance said: ‘I was genuinely a little bit shocked and very excited when I was asked to take part.
This is by no means Zoella’s only success this month. Just a few weeks ago, Australian teen magazine Dolly also opted to place YouTube ‘vlogging’ superstar Zoella on their cover.