The Most-Popular Instagram Video Creators: July 2015 Leaderboard

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With around 300 million active monthly users, 30% of which are based in the U.S., Instagram continues to be one of the most important social platforms for video publication and distribution. In this post, we highlight the big success stories in the July 2015 Tubular Video Creator Rankings for Instagram, and confirm the most watched brands and creators on the micro-video platform last month.

Most Watched: Top Instagram Video Creators July 2015

Unlike Vine, whose most popular creators fall into the comedy category, the big hitters on Instagram videos are top entertainers, sports brands, and beauty gurus. #1 of the list of most watched creators was Nicki Minaj, who uploaded 44 videos to Instagram in July (despite a following of 9.2 million on YouTube, no videos were uploaded to her Vevo channel on that site last month, and only one video was uploaded to Facebook, where her official page has 42.4M followers). I can’t imagine the singer is losing much sleep over this, as her June 2015 upload to YouTube, ‘The Night is Still Young‘, has generated 49.2 million views to date. Her most watched Instavid in July was the ‘unofficial’ video for ‘All Eyes on You‘, a collab between Minaj, Meek Mill and Chris Brown which attracted 1.8 million views and 628K engagements. 

Nicki is one of 8 pop stars featured in the top 25 most-watched Instagram video creators, jumping ahead of on-off BFF Taylor Swift who secures a place at #8, ahead of America’s least-favorite sweetheart Ariana Grande at #9. Outside the top 10, Chris Brown, Demi Lovato, and Selena Gomez also generated millions of views for their Instavids last month. While YouTube and Facebook are still the sites to post official videos, more and more entertainers are using Instagram to upload more personal videos, giving their fans a behind-the-scenes look into their life and work.

After Facebook, Vine, and YouTube, Instagram Video is the 4th most active social video platform for the NBA, and in July, the sports brand generated 36 million Instagram video views and 12.1 million engagements. The NBA were the most successful sports channel on the social platform, offering fans a winning combination of behind-the-scenes clips, on-court replays , and highlights of the best games. With over 9.3 million followers on Instagram, the NBA has built a unique hub where sports fans can catch up on the latest news from 30 teams. It’s most popular Instagram video of last month was this sitting shot from a nonchalant LeBron James which generated 770K views, and 256K engagements. Bam.

Beauty videos are one of the biggest breakout categories for Instagram, and Huda Kattanmade the most-watched leaderboard with 35 million views. If beauty how-tos and cosmetic reviews are not your thing, you may not be familiar with this creator, but she is huge on Instagram and her videos (and images) attract thousands of views. Dubai-based makeup artist than Huda Kattan, is one of the Middle-East’s most prominent beauty bloggers and video creators, and her 6 million Instagram followers are just a part of a hugely engaged audience Kattan has built up across the social web. She has worked with companies such as Vaseline, and Tarte, and is now the owner of one of the most talked-about cosmetic brands in Dubai. Her video uploads to Instagram generate an average of 58K views, and she’s one of the top beauty influencers on the platform. Her most popular Instagram video of July 2015 was this stop-motion animation/real-life make-up tutorial which generated 317K views, and 105K engagements: 

So cool 😱😍😍😍 @claumurra Repost @wakeupandmakeup #hudabeauty

A video posted by Huda Kattan💋 (@hudabeauty) on

Top Ten Most-Watched Instagram Video Creators July 2015

Stay-Tuned! More Instagram Goodness Coming in September! ReelSEO will confirm the most watched video creators across the major social video sites each month, so stay tuned for that data. In the meantime, if you’d like to check out May 2015 rankings, you can view those Tubular website:

Which Instagram Video Creator or Brand Stood Out for You in July? Did you share their Instavid on another social channel, did you like, repost or comment on their video? Did you check out other videos on the creator’s Instagram channel on the strength of one video? Let us know in the comments section below.

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