The Top Facebook Video Creators: November 2015 Most-Popular

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There were over 7.2 million videos uploaded directly to Facebook in November 2015, generating over 158 billion views for around 1.4 million different creators. But which Facebook video creators were the most popular? The ‘Most Watched Creators on Facebook’ leaderboard gives an exclusive look into the brands and social media stars who are generating the most video views on the world’s biggest social networking site.

Most Popular: Top Facebook Creators November 2015

Once again, the BuzzFeed brand dominate the Facebook video rankings with three of its pages featuring in the top 10 most viewed Facebook video creators chart. With a combined 1.7 billion video views on Facebook last month, BuzzFeed Tasty, BuzzFeed Food, and BuzzFeed Video were the most watched branded pages for the publishing giant in November 2015. Outside the top 10, BuzzFeed SOML (#11), and BuzzFeed Oz (#21) added another 356 million video views on Facebook.

330+ videos were uploaded to Facebook under the BuzzFeed umbrella in November. The most viewed video for BuzzFeed Tasty was this walkthrough recipe for a ‘Bacon, Egg, and Cheese Breakfast Bread Boat‘ which generated 60 million views, and an incredible 2 million engagements. BuzzFeed Food’s most popular Facebook video was ‘BBQ Chicken Pizza Dippers‘ which generated 109 million views, and an 2.8 million engagements.

The Buzzfeed Food brand seems to have found its natural home on Facebook; it posts very infrequently to YouTube, and has only briefly dipped its toe in the water as far as Vine is concerned. BuzzFeed Tasty doesn’t even have a YouTube channel. In fact, food and drink itself seems to one of the most engaged topics that Buzzfeed creates video content around. 17 out of the 20 most-watched videos under the BuzzFeed brand uploaded to Facebook last month were food related!

News and current affairs content always does well on Facebook, as users turn to social media to get the latest updates on breaking events. At #6 and#7 in the rankings for the most watched video creators on Facebook, we have two news sites, all generating views in the millions for their current affairs content.

NowThisNews calls itself “mobile news for a social generation”, and the publisher is active on YouTube, and Instagram as well as Facebook. In October 2015, it generated 347 million video views on Facebook alone. Although it uploaded footage regarding the Paris terrorist attack, the ‘Condom Challenge’, and the US Election race, it was this inspiring video about a quadruple amputee war veteran that its most successful, with 17.6 million views and 440K engagements.

The Ellen DeGeneres Facebook page made its debut on the leaderboard in October with 324 million video views, but jumped up to the #2 spot with 692 million views in November. Ellen Show content is posted to Facebook, YouTube, Instagram, and Vine and combined, video content uploaded to the main social platforms attracted 841 million views in November. Ellen’s biggest video hit on Facebook was this dance clip which generated 74.3 million views and 2.1 million engagements.

Facebook Video and Original Content

Tubular’s leaderboard of the top 10 most watched Facebook video creators of November 2015 is a curated list that includes pages and brands that primarily upload original content. We feel that is a good representation of the type of creators that are using Facebook as a hub to publish authority content. However, it’s fair to say that aggregators of video on Facebook are producing the kind of views and community engagement that even the top brands can only dream of.

Freebooting issues aside, Facebook accounts from UniLAD, StreetFX, and many others attract views in the tens of millions each month with the top 10 Facebook compilation accounts generating We took an indepth look at compilation accounts on Facebook and how and why they generate so many views, comments, likes and shares, in this article.

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