Top Online Video Creators Across Social Platforms: December 2015 Leaderboard

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Did you know there were 273 billion video views generated across the 4 major social video platforms in December 2015? Or that BuzzFeed, Adele, the WWE, and Ellen DeGeneres were some of the most-watched brands and superstar creators across any of those social networking sites?

Each month, we will highlight the most watched video creators across YouTube, Facebook, Vine, and Instagram, and confirm the viewing figures for the top channels and accounts via Tubular’s ranking leaderboards. The data will shine a spotlight onto the brands and independent creators who are generating the most video views across some of the world’s biggest social video networking sites. For December 2015, we’ll take a look at some of the most watched channels and the content that engaged the viewers the most.

Top Video Cross Platform Rankings: December 2015

Alhough Ellen DeGeneres dropped three places on the leaderboard by a considerable distance, the entertainer still generated a staggering 617 million video views of her content in December. Across the main social video platforms, the entertainer scored most highly with Facebook video, attracting 194 million video views on that social network alone. Ellen content also generated 53.1 million views on YouTube, 32.7 million views on Vine, and 3.8 million views on Instagram Video.

BuzzFeed continues to dominate the web as one of the most watched video creators.Tasty was the most viewed of any of the BuzzFeed partners with a 1 billion views. BuzzFeed Video took the #3 position with 671 million views, while BuzzFeed Food took 8th place with 497 million video views. Between them, the three accounts generated 2.1 billion views for the publishing giant, and drummed up an incredible 6.8 million new followers across the main video sites.

Another food-based account, Tip Hero, generated 473 million video views in December, mainly via native uploads on its Facebook page. Its most popular video was this very BuzzFeedesque walk-through for ‘Apple Pie Cookies’, which attracted 61.4 million views and 2.3 million Facebook engagements.

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