Did you know there were 213 billion video views generated across the 4 major social video platforms in October 2015? Or that BuzzFeed, the WWE, and Ellen DeGeneres were some of the most-watched brands and superstar creators across any of those social networking sites?
Each month, we will highlight the most watched video creators across YouTube, Facebook, Vine, and Instagram, and confirm the viewing figures for the top channels and accounts via Tubular’s ranking leaderboards. The data will shine a spotlight onto the brands and independent creators who are generating the most video views across some of the world’s biggest social video networking sites. For October 2015, we’ll take a look at 3 of the most watched channels and the content that engaged the viewers the most.
Top Video Cross Platform Rankings: October 2015
After 5 months at the top of the chart, BuzzfeedVideo loses its #1 spot – to another BuzzFeed property! Tasty was the most viewed of any of the BuzzFeed partners with a staggering 1.2 billion views. BuzzFeed Video took the #2 position with 879 million views, while BuzzFeed Food came in 6th with 531 million video views. Between them, the three accounts generated 2.5 billion views for the publishing giant, and drummed up an incredible 7.8 million new followers across the main social video platforms.
The three most-watched videos for Buzzfeed Tasty last month were all posted to Facebook, and between them, the clips – ‘Mozzarella-Stuffed Slow Cooker Meatballs‘, ‘Jack O’ Lantern Chips And Dip‘, and ‘Slow Cooker Chicken Fajitas‘ – generated 176.9 million views.
Tip Hero storms into the rankings with a brand new place at #3. The brand, which provides ‘life tips and hacks’ generated 745 million video views, mainly via native uploads on its Facebook page. It’s most popular video was this walk-through for baked apple roses, an autumnal recipe favorite. It generated 212.4 million views and 7.5 million Facebook engagements.