Top Vine Stars & Most-Watched Vine Creators: January 2016 Leaderboard
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- January 1st, 2016
Around 13 million creators publish video content to the major social video platforms every month, and now we can confirm the top video talent across those sites to show you who is generating the most views, engagement, followers and buzz.
Using data from Tubular, we can track and measure the most watched online video creators on YouTube, Facebook, Instagram, and Vine. In this post, we take a specific look at January 2016 Video Creator Rankings for Vine, and which Vine stars generated the most views and engagement on the site last month.
Most Popular Vine Video Stars: January 2016
According to the most up to date statistics for the site, around 100 million people watch at least one Vine a month, either on their mobile device or via their desktop. For video marketing teams, Vine is an important part of the programming and distribution strategy for content, but it’s fair to say that Vine has made more stars out of individuals, than it has of brands, although of course some brands are killing it on the platform.
As you can see from the January leaderboard, seven out of the top 10 most watched Viners are still independent creators, and appear in the comedy category. For the third month in a row, Vine superstar Thomas Sanders, AKA The Story Time Guy, was one of the most watched Vine creator, with an incredible 311 million views, or loops as they are known on the site. His most looped Vine, with over 13.5 million views, was this 6-second clip created alongside fellow vineographer Greg Cipes. 133K viewers enjoyed it so much they chose to share, comment, and like it too
Another Vine megastar, Lele Pons, was the first Vine star to reach 1 billion, and then 6 billion loops. The teenage sensation has over 10.5 million followers on her Vine account, and picked up 214K new followers last month alone. Although she dropped a place last month, her Vine content still generated an impressive 182M loops on her channel.
Along with Thomas Sanders and other Vine superstars who are fast becoming are the new Influencers for millennials, Pons can command a good fee for any product or service endorsed. She has used her Vine channel to collaborate with or promote Ritz Crackers, HP, and Kotex, and belongs to a stable of Viners represented by Gary Vaynerchuk’s Grapestory, a company dedicated to matching Vine personalities to brands such as Virgin Mobile, and GE. Influencer marketing has such widespread benefit for brands, that Vines owner Twitter, invested a rumored $30 million in February this year to acquire Niche, a site that also helps brands and advertisers find Vine Influencers to work them on endorsement deals. So, although Vine doesn’t carry paid advertising, it’s creators like those featured in the most-watched Leaderboard that can offer brands the visibility they need to access their target audience on the platform.
For the first time since we launched the Vine rankings leaderboard, three sports brands have made the top 10: Bleacher Report with 221M views, NBA with 146M video views, and Sports Center with 105M views. After Facebook, Vine was the top channel in terms of video views for Bleacher Report, with this reaction shot of LeBron James generating 18.7M views.