Volkswagen Golf GTI – “Click if you can” case

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People hate YouTube’s 5-second wait, and yet, advertisers continue using it to post conventional advertising.
To adapt our concept to the medium, we reinvented these ads, creating the fastest YouTube ad for the fastest car. An ad you cannot omit, although you can try.
Later, a banner appeared over the video the user wanted to watch, redirecting him to the new Golf GTI’s website so that those who clicked on it could access more information.

 

Volkswagen Golf GTI – “Click if you can” case from DDB España on Vimeo.

 

Screen shot 2013-04-26 at 6.57.33 PM

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