By: Jean Francia
Why Your YouTube Video is Not Ranking On Google and You Need Help of an SEO Company
YouTube is the second largest search engine after Google – even larger than Yahoo and Bing with more than billion users. In fact, about 33% of the total online users are those that patronize YouTube and it incredibly produces billions of views per day. All this implies is that people or users can find your videos when they use the right set of target keywords on YouTube.
You might have been wondering why your YouTube Video is not ranking on Google, right? Well, there are many things you must need to consider before you can get a place in Google ranking and one of it is to know that the “real” traffic comes from making your video rank on Larry Page’s Platform.
When you get to rank some of your videos on Google, it is sure that there will be a decent amount of organic traffic going to your site. However, merely creating and uploading a video on YouTube does not guarantee views right away except if you have your loyal subscribers who always check if you have another video uploaded. This has been the trends and little results have always been the outcome.
So, what are the things that you need to do to increase your videos’ rank in Google search results?
It is a very simple task and by implementing the following tips, your next YouTube video will definitely get a place in Google ranking. Here are four tips to push your YouTube videos up in Google ranking.
- Do a comprehensive keyword research or let your SEO people do it for you.
Apparently, making your videos rank in Google search results begin with keyword research. In fact, before you create your very first video, your goal is to be able to know the potential keywords that clients will look for whenever they wish to shuffle the internet. But why keywords? This is because more than half (55%) of the total number of keyword searches will surely produce at least a single video in Google’s Search Engine Results Page (SERP) and four-fifths of the videos are those of YouTube.
Google usually rank videos that are in the following categories or related to them:
- Product reviews
- Step-by-step Tutorials
- How to Guides
- Entertainment Videos
Taking note of this thing should be of paramount importance because you would surely wish to use keywords that will ensure your video’s placement on Google’s first page of search result. With that being said, it will be safe to say that your video will gain a decent amount of search engine traffic.
Try doing any ‘how to’ kind of search query and most likely, you will definitely be seeing results on YouTube or any other video sites.
Therefore, how can you find the best keywords to target?
There are many ways to do that. One is to use Google Keyword Planner tool to get an estimation of website traffic. Search beast SEO can also be of tremendous help.
Preferably, you should use targeted keywords that are high in terms of search volume for your website’s niche without too many competitors using that set of keywords. You have to really do a comprehensive research because searching for the right set of keywords is the most important step.
- Produce Long Videos For Better SEO Rankings.
In 2005, when the founders of Youtube launched the video platform, one of the metrics in ranking videos is its number of views. Hence, you can just rank your low-quality video higher by just visiting the page and refreshing it until it satisfies you. However, YouTube has been smarter by revising their ranking algorithm and focused more on videos with that are higher when it comes to engagement.
Listed below are some of Youtube’s “criteria” in determining the quality of your video:
- Estimated Duration of Video Viewing: This is clear – the longer the visitor stayed on your video, the better.
- Comments: This is also a marker of engagement in the users. The more users comment, the more they must have stayed on watching your video.
- Social Shares: The more users like your video, the better. Also, the more they share through social media, the better.
Another important factor you shouldn’t forget is that longer videos rank higher than shorter videos. In fact, longer videos rank well not only on Youtube but also in Google.
Because your videos don’t last for hours doesn’t mean it will rank low. Have a look at what Statistics revealed about top 10 videos with the most number of views on YouTube:
- The shortest video lasted for only 42 seconds.
- The average length of a video is around 4 minutes and 20 seconds.
- The longest video lasted for 9 minutes and 15 seconds.
The underpinning message is that you have to create long videos that well explains the topic you’re covering and should still make sense. For example, if it is a video that aims to explain, it shouldn’t take much time.
- Optimize Your Video’s Titles and Descriptions
Another reason why your video is not ranking on Google might be due to lack of SEO optimization. Before you upload your video, you need to make sure it is search engine optimized. Of course, optimizing your video will enable it to have a higher rank on Google and other search engines and of course, on YouTube.
- Promote your Videos
Lastly, maybe why your video is not ranking on Google is due to the low number of views it gets. You need to market your videos and garner views and create high-quality backlinks.
Yes, it might seem difficult but it is an important step as it exposes it to people. Below are some of the several strategies you have to use to get your video discovered by users:
- Share it with Your Social Media Accounts
- Embed on One of Your Blog Posts
- Create a List of People for Your Newsletter: Another promotional tactic you need to start using is email. Incorporating your very own video in your email newsletter is likely to get a 200-300% increase in your click-through rate.
Video ranking doesn’t simply appear overnight but rather takes a lot of effort. If only you will take these tips into consideration, your chances of getting your video(s) rank higher both on Google and YouTube would surely increase. Also, these tips are helpful in driving organic traffic to your Youtube channel and website as well.
Jean Francia is enthusiastic in anything related to marketing — whether print or digital. She works as a freelance SEO specialist and sometimes writes something that is helpful in the said industry.