10 Tips for Shooting Video at a Restaurant
Videos can be effective for just about any industry, but few industries are as well suited for video as the tourism and hospitality industries. Travelers today are increasingly using tablets and smartphones to do their travel research and videos play a big part in helping them decide what to do when they travel and even where to travel in the first place. In fact, 58% of travelers say that videos have influenced where they decided to travel.1
One thing most travelers look for on their trip is local food. No one wants to go on vacation and end up dining at the same chain restaurants they can go to at home. Producing video of some of your great local restaurants can really hook visitors (as well as locals) and give them a reason to leave their hotel at night after a long day of enjoying your destination.
Whether you’ve produced videos for your destination before or not, here are ten tips that can help you shoot great videos of your local restaurants.
- Coordinate with the restaurant to find a good day to shoot your video. You want to make sure you have time to talk with the chef, owner, servers or anyone else while the restaurant isn’t too busy, but you also may want to get some “action shots” of the restaurant during a lunch or dinner rush as well.
- Get clear audio if interviewing someone at the restaurant. Even if that means shooting some interviews before the restaurant opens or after closing to avoid the crowd noises. Use a wired or wireless microphone whenever possible, or get away from crowds or backroom kitchen noises.
- Shoot your interview first. Then rewatch the interview you just shot and make notes to take B-Roll shots of several of the things your interview subject mentioned.
- Get some good behind-the-scenes shots. Get plenty of shots of the food and how the food is prepared, served and enjoyed. If you need tips, take a look at any show on The Food Network and notice how often they cut away to close ups of the food.
- Shoot more B-Roll than you think you need. A good rule of thumb is to shoot two to three times more B-Roll than your main shots. For example, if you do a two-minute interview with the owner, shoot an additional four to six minutes of B-Roll.
- Mix up your B-Roll shots. Get really close shots of food, show some nice exterior shots and signage, and a shot from as high as possible to showcase all the activity at once.
- See if you can interview diners at the restaurant. It’s always nice to get opinions of why the locals love the restaurant or a particular dish. Any owner can talk up their own restaurant, but hearing it from the customer goes a long way.
- Plan ahead and keep it simple. Remember the purpose of your video and stick to it. If you’re featuring the amazing deserts at the restaurant, don’t bother with shots of their lunch special. (It may help to fill out the Candidio Production Brief before you shoot).
- Ask open-ended questions. Also remind your interview subject to rephrase the questions as they answer and encourage them to keep their answers concise.
- Go with the flow. If the restaurant is crowded, get lots of B-Roll of the diners and their interaction with staff. If there’s hardly anyone there, ask if they’d be willing to prepare a few dishes that you can really focus in on.
1 Google Travel Study – June 2013. (http://www.visitnewportbeach.com/wp-content/uploads/2013/10/Destination-Digital-Presented-by-Google-and-US-Travel-Oct-2013.pdf)
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