The rush to grab a bite of the large chunk of what Facebook, Twitter and YouTube have to offer in terms of live video streaming is truly on. Yet we are some three years away from the magic year—2019 is the year Cisco said consumer internet video will account for 80 percent of traffic on the internet. The highly insightful report, which can be downloaded here, reports that most traffics on the internet will be video-driven. Facebook Live and YouTube have already moved ahead by providing the right platform to make video marketing the next big thing—and other social media companies like Twitter and Tumblr are not far behind too.
Social media marketers are already taking their businesses to the next level, and things are gradually falling into shape for companies and individuals too. Everyone is a winner—it’s a win-win situation for the social media networks and the consumers.
As a starter, the tendency to chicken out can’t be ruled out, and that is why I have taken time to suggest 5 powerful video social marketing tools. Running on a limited budget and can’t afford to hire the services of a professional video directory? In no particular order, here are 5 powerful video social media marketing tools for starters:
#1: YouTube Director– No video editing experience? No problem! YouTube Director is a mobile app that provides shot-by-shot guidance that lets you create a high-quality video ad and upload it right from the app. After creating your unique video, you can then share it on YouTube for others to watch. It remains to be seen if similar app will be extended to Android users as YouTube Director is only available to iOS users.
#2: Slidely– As a marketer, there is no doubt that you have tons of pictures, music and video clips, Slidely lets you create slideshows or music videos from anyone of them. Once done, you can share the videos to your Facebook, Instagram, YouTube, Twitter, and Pinterest. Slidely has versions for Android, Desktop, and iOS.
#3: Wistia– This powerful video app has some basic and powerful features to get your social media marketing rolling. It features heat maps that show where viewers watched, rewatched, skipped or stopped. Want to know who your most active member is? Wistia has that perfect feature to help you find out that and much more.
#4: Powtoon– This tool does not only provide you an opportunity to create your video in five minutes, it is also free. Powtoon is an online tool being used by thousands of marketers in the world—with some highly reputable organizations and individuals on its book.
#5: vidIQ Vision for YouTube– For Chrome users, this extension is one of the most amazing tools you can find on the Chrome Store. Wondering the secret behind those popular videos that go viral on YouTube? Then download and install this free plugin on your Chrome browser. You will be able to discover how videos go viral and get more views.
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