50 Must Know Stats About Video & Animation Marketing 2013
50 Must Know Stats About Video & Animation Marketing 2013
- Video was the fastest growing form of ad format in 2012.
- According to ComScore, 45.4 percent of users viewed at least one video online over the course of a month.
- 86% of colleges and universities have a presence on YouTube, according to the University of Dartmouth.
- By next year video ad spending will increase from $1.97 billion to $5.71 billion.
- Each day 100 million internet users watch an online video.
- According to Rhythm and Insights, combining video with full page ads boost engagement by 22%.
- 90% of user say that seeing a video about a product is helpful in the decision process.
- 75% of executives watch work-related videos on business websites at least once a week.
- More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years.
- 65% of executives visit the marketer’s website after viewing a video.
- According to ComScore, the average user spends over 16 minutes watching online video ads every month.
- One minute of video is equal to 1.8 million words.
- According to Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days.
- According to NIELSEN Wire, 36% of online consumers trust video ads.
- 65% of U.S. marketers plan to increase their mobile ad budgets to account for video according to eMarketer.
- Online video advertisers prefer pre-roll ads by a 3:1 margin over the next most favored format according to Break Media.
- By 2016 video ad spending will reach $5.4 Billion by 2016 according to Break Media.
- Video ads make up 35% of total online ad spending according to Break Media.
- According to NIELSEN, YouTube attracts 136 million unique viewers per month.
- 147.MM Americans watch video on the internet, according to NIELSEN.
- According to Tremor Video, 75% of online video viewers have interacted with an online video ad this month.
- 87% of online marketers use video content according to Outbrain.
- According to ComScore the average user is exposed to an average 32.3 videos in a month.
- 46% of users take some sort of action after viewing an ad, according to Online publishers association.
- After watching a video, 64% of users are more likely to buy a product online, according to ComScore.
- 72 Hours of video are uploaded to YouTube every minute, according to YouTube.
- Comedy is the most popular form of online video content among all viewers at 39% according to Burst Media.
- 33% of content viewed is about the news according to Burst Media.
- 31% of videos viewed deal with music according to Burst Media.
- According to an Australian Retailer, real estate listings that include a video receive 403% more inquiries than those without.
- 1/3 of all online activity is spent watching video.
- According to Forbes, 59% of executives would rather watch video than read text.
- Enjoyment of video ads increase purchase intent by 97% and brand association by 139% according to Unruly.
- According to VINDICO, 80% of online video ads are abandoned withing the first half of the ad.
- 50% of executives look for more information after seeing a product/service in a video, according to Forbes.
- According to Implix, an introductory email that includes a video receives an increase click-through rate by 96%.
- YouTube uers watch more than 3 billion hours of video per month, according to YouTube.
- According to Visible Measures, 20% of viewers will click away from a video in 10 seconds or fewer.
- 45% of viewers will stop watching a video after 1 minute and 60% by 2 minutes, according to Visible Measures.
- Ipad users tend to watch a video up to 5 minutes long.
- 16% of YouTube videos are embedded, linked, shared on Tuesday between 11am and 1pm.
- About 74% of the online market now supports HTML5 according to LongTail Video.
- According to Jun Group, videos that are 15 seconds or shorter are shared 37% more often than those that last between 30 seconds and 1 minute.
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
- Animated explainer videos increase conversion rates by 20% according to Unbounce.
- 76% of marketers plan to increase their use of YouTube and video marketing according to Social Media Examiner.
- 30 second in-stream mobile video ads have an 88.3% completion rate according to Rythm Insights.
- 4 out of 5 users will click away if the video stalls while loading according t0 Google.
- 22% of U.S. small businesses plan to post a video in the next 12 months according to BIA/Kelsey.
- By 2016, 2/3rds of the worlds mobile data traffic will be video according to Cisco.
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