6 Steps You Can Take To Create A Video Marketing Strategy That Works

By Brenda Berg
August 27, 2018


Video promotion or commercials have long been reserved for big brands that were able to pay for it.
However, with the technology advancements we have faced and the expansion of Internet, every
business is now able to promote their services and products via this engaging and entertaining format.
All it takes is an average camera and a skilled professional who can edit it.

One of the best things about it is that you don’t have to pay a dime for promotion in most cases. All you
have to do is find a good idea.

1. Decide who your target audience is

Before you start creating your video, you should do a thorough research of your market. See who you
could create the video for, what are some of the main pain points your audience has faced, what topic
will cover their needs etc. This will all help you determine what to do later.

You’ll also use this research to determine where to post the video, what format will it be in, how you’ll
measure your success and all the elements related to this. Keep in mind that you can create a video for
one segment or maybe a few overlapping segments but hardly for all of your targeted segments.

2. Pick a topic and a format

Next thing that you will need to do is pick a topic you’ll talk about and a format it will be in. This is based
on who your video is made for.

The format can be a how-to, brand story, narrative, entertaining, instructional etc. All of this will help
you get your message across much easier and better. Your topic is what will spark the interest of your
viewers. The more related they are to your niche the better. Use plagiarism tools like Copyscape or
Academized, just so you can see whether your topic has been done before or not. There is no harm in
repeating but you should make sure that you don’t repeat it in the same way.

3. Choose who will make your video

Once you are done with determining your target audience and your topic and format, you should focus on who will
make your video. It may not seem that way at first but you have several options.

Firstly, you can hire your team to make it. If you plan on creating multiple videos but you have a small budget, this
might be the best idea for you. You’ll probably want them to invest some time into learning about video making
and editing before you allow them to do this. Even if the video is made by amateurs, you still want to have some
level of quality.

You could also hire an agency if you have a bigger budget. This is good if you want just one video that can create
enough impact.

You could hire a freelancer from UpWork or Big Assignments. There, you’ll be able to find plenty of professionals
who can help you create good videos for a price that can suit you. This is a medium budget agreement and you can
use it to make videos on a constant basis.

The last option is to find an influencer who can create videos for you. Vloggers, bloggers, social media stars and
similar online experts will be more than happy to cooperate with you and help you create amazing video content.
They will also promote it.

4. Know where it’s best to promote that video

This is another thing that will come from your target audience. You’ll have to see where it is your audience gathers
mostly – is it social media (and if yes, which platform?), is it the television or something else?

“See where your audience likes to consume content and try to focus your promotional efforts on that area
specifically. That’s the best way to promote any kind of content – with audience in mind.” says Annie Cohen, a
marketing manager at UK Writings.

5. Determine how you’ll measure its success

As you start getting results, you’ll need a way to measure them properly if you want to see how much of
an impact your videos really had. You can try using tools like Ad Espresso, Funnel Dash etc. All of these
can help you measure your success.

6. Write an engaging caption

If you really want your audience to be inspired to click on your video and see what it’s about, you should
really have a good caption. Make it attention-grabbing, interesting, and a little mysterious. You can use
writing guides like State Of Writing and Via Writing for amazing captions. But always state what you are
offering, you don’t want to be a click bait.

Take Away

If you are just venturing into the world of video promotion, these tips will certainly be helpful. There are
many ways of achieving your goals with videos and types of this amazing format that sometimes you’ll
wonder how you promote your brand before. Be honest and straightforward and most importantly,
offer value.


Author Bio: Brenda Berg is a professional with over 15 years of experience in business management,
marketing and entrepreneurship. Consultant and tutor for college students and entrepreneurs at Ox essays.
She believes that constant learning is the only way to success. You can visit her personal blog at


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