6 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
- Ver Original
- Novembro 27º, 2013
There’s one question that we’re all not looking forward to getting on Thanksgiving this year. It’s not “When are you going to settle down?,” “Why didn’t you come visit me more this year?,” or “Are you sure you’re getting enough sleep? The bags under your eyes tell otherwise.”
Then, have them slam down the phone on the table. You can return from your “bathroom break” and say “See — telemarketing, or any type of marketing like that, is super annoying. In my job, I create marketing that helps people — not annoy them.” End scene.
Depending on the talent of your guest, you might be able to improv the whole script. Otherwise, you might want to type a script out and email it to the guest beforehand. And if you really want to go overboard, stay in character the entire dinner. Then, there’s no way that your family will forget what inbound marketing is ever again. The sight of you dressed up as a skeezy telemarketer with a headset will be just too intense to forget.
4) The History of Inbound Marketing
Don’t let your weird Uncle Freddie dominate the post-Thanksgiving dinner conversation with his tales of living purely off lizards in the desert — you’ve heard that story and seen all of his pictures a thousand times. So when your Aunt Gene starts asking you (again) what the heck you do for a living, you’re prepared to let inbound marketing shine!
Whip out a custom PowerPoint that you may or may not have spent the better part of the week before Thanksgiving preparing to make sure it’s extra engaging for your family. Delight them with the whole launch of the internet — and how it fueled the inbound marketing wave. Since you do inbound marketing for a living, this should be no problem, but if you want some inspiration for your deck, check out this SlideShare we have on inbound marketing.
Delivering a presentation post-dessert will be not only enthralling content-wise, but also a great way for you to earn some brownie points for excellently designed slides. Get extra bonus points if you have a wireless slide clicker/laser pointer.
5) The Puzzle Pieces
This technique boils down to an age-old philosophical question: Is the whole greater than the sum of its parts? Aristotle thought yes … but when you’re describing what inbound marketing is to your family, it’s most likely okay for you to just explain each tool that goes into inbound. While inbound is more than just the tools that help you accomplish it, your family is really trying to get an understanding of what you do day-to-day.
So break up inbound into the tools that help you accomplish it — you know, like blogging, email marketing, social media, closed-loop analytics, call-to-action buttons, etc. Most family members who haven’t done marketing probably won’t know what these are either — that’s okay. Try using some the analogy technique from #1 to explain. Even though family members aren’t getting the whole enchilada, they’re getting a taste of your day-to-day job — which is a great thing in and of itself.
6) The “I Tweet for a Living”
If the previous five have all failed, you can always say “I tweet for a living.” It’s accurate — you drive real business results with inbound marketing, you don’t just spew out 140-character snippets of your thoughts to get paid — but it can get your family off your back if you’re not sure they’d be interested in hearing the whole shebang, even if they ask. If you choose this path, be prepared to hear how easy tweeting, blogging, designing, writing, etc. is to do and that family members wish they could get paid to do that.
Then, try to switch the subject quickly to something everyone can relate to — “Hey Uncle Joe, I’d love to get the recipe for those mashed potatoes you make so well.” Trust me, it’ll work like a charm. 😉
So good luck tomorrow! Get your teaching, presenting, or dramatic self together, and get explaining! There are lots of people who want to know what you do.
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