6 Ways to Use Short Video for Social Marketing
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- February 11th, 2015
Have you considered sharing short video content as a social marketing tactic?
Do you think video is only for the big brands with big budgets?
If you haven’t explored short video for your business, you may be missing out on an opportunity for more reach and shares.
In this article you’ll discover six ways you can use short video to grab attention. With the examples below, you’ll find plenty of inspiration.
Why Short Video?
While you might naturally think of YouTube when you think of video, it’s not the only platform embracing video content.
From the moment the first movie trailer was released on Instagram, it was only a matter of time until marketers and businesses began to embrace the power of short video—and the ease of sharing it in places other than YouTube. There has been a rush of creative video produced by brands ever since.
A video posted by Jobs The Film (@jobsthefilm) on
In fact, short-form video content is streamed to us in a range of formats on a variety of social platforms—6-second Vine videos, 15-second Instavids on Instagram, 2- to 3-minute videos on Facebook and news feed videos on Google+. LinkedIn also features video via Professional Portfolio and videos can be “pinned” to Pinterest.
But why is short video so popular? The shift is likely due to a number of factors. The attraction of short-form social videos lies in their “snackable” nature.
Short videos suit our busy lives, brief attention spans and the need to consume content easily and quickly. Because fans are consuming content via their mobile devices while they’re on the go, the shorter the content is, the better.
#1: Show How to Do Something
Showing your fans how to do something (e.g., solve a problem or challenge or use your product) is perhaps one of the easiest ways to jump into creating short video content.
For example, Video Meals has attracted thousands of loyal fans on Instagram by using video snapshots overlaid with spoken step-by-step instructions for creating a healthy meal. These quick videos drive traffic to the Video Meals website and ebook with a link in the description.
And take a look at these videos on fitness site MelissaMade. Melissa creates split-screen video posts that show an exercise on one side, and her describing it on the other.
A video posted by