7 Digital Marketing Stats That Grabbed Our Attention This Week

7 Digital Marketing Stats That Grabbed Our Attention This Week

Chatbots garner billions of messages, while video takes over the internet. Getty Images Fotografia de: Getty Images

Check out these seven digital marketing stats that caught our eye during the last few days.

1. Brands on bots
After offering chatbots for only a few months, Kik said on Thursday that its app has already facilitated nearly 2 billion messages with brands, entertainment companies and publishers on the platform. Between 60 and 70 brands have gone through Kik’s vetting process to enter its Bot Shop.

2. Social cosmos
Troy Young, president of Hearst Magazines Digital Media, told The Wall Street Journal that Cosmopolitan’s Snapchat Discover channel has been accumulating roughly 6 million viewers every day, and that viewers are averaging between six and seven minutes with the content.

3. The video era cometh
Industry experts predict that as much as 80 percent of total internet traffic will be video-based by 2020, but mastering this brave new world is no small task. For instance, the top challenge to online video spend is return-on-investment compared to other media, according to 41 percent of the marketers surveyed in L2’s report this week.

4. Digital ads dynamo
Facebook now has 3 million active advertisers, the company reported, and more than 70 percent of the brands are located outside of the United States. The company said its fastest growing region is Southeast Asia. The revelation came on the heels of Facebook stating last week that it raked in $6.24 billion in ad sales during the second quarter.

5. Big bucks for Hulu
If you don’t believe in the power of online video, Time Warner certainly does. It just acquired a 10 percent stake in video streaming service Hulu for $583 million.

6. The Donald’s brand falleth
The Trump Taj Mahal in Atlantic City will be closing its doors in September due to labor strikes, we learned earlier this week. Well, Foursquare’s data gives a behind-the-scenes peek into more of the story, showing that visits to the troubled hotel and its sister brands, Trump SoHo and Trump International Hotel & Tower Chicago, fell between 17 percent and 24 percent this past year compared to the 12 months before. All things Donald Trump, including his GOP candidacy to be president, seem to have had a rough week.

7. This Pie guy is good
Speaking of politics, humor centering on the subject—when combined with social media—can launch a career. Just ask Tom Walker, a British satirist whose page has garnered more than 50 million video views since last September on Facebook alone with its Jonathan Pie character.


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