Business video concepts don’t have to be dull. It’s pretty easy to go shoot some talking head interviews but it takes a bit of extra work to make your video content stand out, cut through the clutter and engage your audience so that you can effectively communicate your message. In order to give you some ideas on how you could go about structuring your company’s video content, I wanted to show a few examples of what I see as techniques that can be used to make your video content more engaging & effective. So, sit back, relax and enjoy these 7 examples of how other companies are approaching video concepts – complete with my editorial take on what’s working and what might need some consideration for your situation:
- I think the documentary, informal style works well. It’s authentic and engenders trust, key in a B2B situation. They added some polish by including multiple camera angles, interesting supporting b-roll footage, graphics and appropriate music. This one is well done and could be used by most companies.
- It’s a little long, in my experience viewers tend to drop off after 2 minutes and it could have been made even more engaging with more concept development, better lighting, camera moves, etc.
- The use of custom designed motion graphics contribute to, rather than distract from the message Epipheo is trying to convey. Graphics work well to explain complex concepts that benefit from visual explanation.
- There is an inherent ‘over produced’ quality to the motion graphics approach. We get no sense of who these people really are, perhaps bringing up trust/believability issues as well, which can really be an issue for start ups, tech companies, etc. that really need to prove their legitimacy rather than selling an idea.
- This example is simply intended to show how time-lapse photography footage can really boost engagement and show how a process unfolds. The emotional impact is very clear when set to good music. Time-lapse is frequently a good source for b-roll footage for almost any kind of video.
- Time-lapse is obviously not going to always work and not everything looks good in time lapse, especially when nothing really moves. It takes planning, time and therefore money to make happen.
Stone Brewing Company
- This is a great example of how you can tell the story of any product. They really tried to produce something with some production quality and the style helps emphasize the quality of all their products. By having a video for each product, they are able to have a channel and a presence in the various online video communities, on their website, social media and beyond.
- You could say that it lacks some sense of fun or creativity and is a bit too formal. I don’t feel any desire to share this content, which is likely a huge missed opportunity.
Google Street View
- This is agency level content with plenty of planning and probably a larger/talented/experienced team behind it. It is obviously very effective in incorporating what street view actually does and I felt very engaged by the clever concepts.
- The only real downsides might be that it’s challenging and expensive to create this level of content.
- This is high-engagement content! Great concept, quality execution, tells a story, sharable, fun and cool. The take-away might be that creative ideas, well executed can make engagement and sharability skyrocket.
- Obviously took time to develop concept and money and time to execute. Not always possible to devote resources to this type of project or have the team who can execute.
- An engaging and visual explanation of a complex topic with many various points and topics. Cool, honest and clever. As far as animation goes, because it’s photography and ‘live action’ this might be the easier style as apposed to using clay models or graphics.
- This has been done quite a bit and relies on a well developed concept, production plan, voice over script and the technical and creative ability to both draw and produce stop-motion animation.
I hope these examples have given you some helpful perspective and ideas for what you can do with your video content. If you need more ideas check out our complimentary downloadable guide outlining 5 ways you can use video to help your business grow, complete with case studies and examples!
Also, please feel free to reach out to me with any questions and I’ll do my best to help answer them.
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