9 Impressive Video Marketing Stats Revealed at NewFronts Events This Week

9 Impressive Video Marketing Stats Revealed at NewFronts Events This Week

Marketers are unveiling many video numbers this week at DCNF. Getty Images Fotografia de: Getty Images

The Digital Content NewFronts are only a few days old, and there have already been a slew of intriguing data points coming out of the presentations. Here are nine that caught our eye:

1. Money migration
According to the Interactive Advertising Bureau’s third annual Video Ad Spend study, which surveyed 360 marketing and media buying professionals, 72 percent said they will move funds out of TV in an effort to increase their spending on digital video advertising. Among those who said they’re increasing their spending on digital video, 41 percent said they would pull from cable TV advertising, while 47 percent said it would come out of broadcast TV spending. (Multiple answers were allowed.)

2. Buzzy, indeed
Between last year’s NewFronts presentation and this year’s, BuzzFeed’s audience has grown from about 2.8 billion monthly views to more than 7 billion. About 75 percent of BuzzFeed’s content is consumed outside its own platform, including 21 percent on Snapchat and 14 percent on YouTube.

But the company gets its biggest boost from Facebook, which contributes more than 33 percent of BuzzFeed’s views. That’s even more than BuzzFeed’s own platforms, which account for 23 percent of overall views.

3. A big deal
Interpublic Group’s Magna Global struck a multi-year deal Wednesday with YouTube to invest $250 million in digital video. Who says there aren’t any significant deals done at the NewFronts?

4. Sugary social
Since PopSugar debuted its Facebook show, PopSugar Rush, a year ago, the publisher’s video views on the platform have jumped 452 percent. Read more about its NewFronts show here.

5. Hulu rising
Online video giant Hulu’s subscriber base has grown more than 30 percent from last year and will reach 12 million U.S. subscribers by this month.

“Hulu is TV, and the fact that 70 percent of our viewing happens in a living room environment just reinforces that idea to the market,” said Peter Naylor, svp of advertising sales with Hulu.

6. Talk about social distribution
Following Refinery29’s launch of R29 Originals at last year’s NewFronts presentation, the company now claims more than 100 million monthly video views, with its audience consuming 4.2 million hours of Refinery29 videos across Facebook and YouTube in the past year.

7. America on video
AOL streams about 1 million hours of live programming a day across all its global partnerships—distributed, owned or AOL-powered channels, CEO Tim Armstrong said. To learn more about the company’s NewFronts event Tuesday evening at South Street Seaport in New York, click here.

8. Yahoo ramps up, despite change being afoot
Though it’s about to get acquired by Verizon, Google, Daily Mail or another media company, Yahoo met with ad buyers this week. And in 2016, it said, the digital company will broadcast 400 live sports events it hopes will drive viewership and engagement.

9. Making headway with the smartphone set
Bloomberg Media revealed that it’s now garnering 20 million monthly video views while doubling its video streams in the past year. What’s more, its mobile users are up more than 25 percent.


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