As Digital Video Explodes, So Goes the Need for Geolocation
Recent research from eMarketer shows that the U.S. audience for digital video—that is, video consumed on any digital device—will pass 200 million in 2015. In addition, spending on video advertising this year is expected to make up 28.7 percent of all U.S. digital display ad dollars, a 7.5 percent increase over 2014.
As the leading location-focused video advertising solution provider, Yashi builds its success by offering customers more precise targeting and enhanced optimization for their campaigns. Since 2013, Yashi has been utilizing IP geolocation technology to meet its growing need for geotargeted video ads.
“When Yashi first set out to build its Demand Side Platform, we knew our differentiator would be a focus on location,” said Larry Nolan, Head of Technology, Yashi. “Enabling advertisers to target their campaigns to a specific audience ensures that their marketing dollars are strategically invested, rather than spending money on campaigns that can’t be tracked, measured or optimized. The addition of NetAcuity Edge has provided Yashi with incredible, new-found depth and accuracy within our geolocation data.”
Read the full press release to discover how NetAcuity EdgeTM is supporting Yashi’s geolocation needs.