Autoplay Is Now The Default For YouTube Videos

Autoplay Is Now The Default For YouTube Videos

Add another platform to the autoplay bandwagon. YouTube, which had been testing the feature since late last year, has now enabled autoplay for all desktop users.

That means after watching a video on Google’s network, you will be served a related video based on your viewing history and that video will start playing automatically. The experience is different than Facebook’s autoplaying News Feed video, or Twitter’s current autoplay experiment, since people don’t watch video within YouTube via a social stream, but Google’s motive is no doubt similar: to boost video views.

Facebook, which now claims more than 3 billion video views a day, is seen to be barging into YouTube’s territory. Although YouTube hasn’t recently released a similar stat — in 2012 it reported 4 billion views a day — adding autoplay could be considered a competitive response.

Users can disable YouTube’s autoplay feature by clicking the toggle button in the upper right-hand corner of the video page:

YouTube released a video to show how autoplay works:

Attend MarTech and hear first-hand how brands like Coca-Cola, Aetna, Dell, EMC and Netflix are harnessing the power of technology to produce exceptional customer experiences that deliver business results. Visit with over 60 companies in expo hall. Don’t miss the only US-based MarTech conference this year. Register today!

"Onde Quando e Como eu Quiser"

subscreve ✅

Deixe uma resposta

O seu endereço de email não será publicado. Campos obrigatórios marcados com *