Black Eyed Peas launch interactive video on iPhone

Maybe it’s because they wanted to give their fans something more, or maybe they just wanted to make sure fans have a reason to pay for their music. Regardless the motivation, I like the Black Eyed Peas idea of creating an app to build buzz around themselves. After all, music is entertainment marketing, and in 2011 the best bands and singers are those who are smart enough to become a brand, not just good artists.

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