One of the most powerful aspects of video on the web is the way you can use it to start a conversation with your audience, and to build a relationship. A great way of doing this is to create awesome, captivating content, share it, and then invite your viewer to opt-in by giving you their email address. In essence, they’re saying, “I get value from your ideas, keep me posted when you have new stuff.”
Today I’m speaking about all this and more to entrepreneur and visionary, Clay Collins. Clay has so many areas of mastery: video marketing, software design and copywriting. He seems to have found a way of combining these skills to create elegant products that are super simple to use, and help people build an audience, grow their list, and grow their income.
And we’ll be focusing on one of his products, LeadPlayer, in this interview.
Clay is one of those people who has found what he loves to do in life, and has embraced it wholeheartedly. And for him, that thing is marketing. To quote Clay,
“Marketing, to me, is the act of taking what you have to give the world and putting it in the lives of as many people as possible.”
And I think this is a great way of looking at. So, when you’re listening to Clay Collins’ ideas, the question for you is: “how can you use web video marketing to take what you have to give to the world and put it in the lives of as many people as possible?”