How to Customize Your YouTube Channel


In his book  Entrepreneur Magazine’s Ultimate Guide to YouTube for Business,  marketing and public relations consultant Jason Rich show you how to master the  secrets of successful “YouTubers” and put your brand, product or service in  front of millions of potential viewers. In this edited excerpt, the author shows  you how to customize your channel to make it stand out from the crowd.

After setting up your YouTube Channel page, it  will look pretty barren when you first access it. It will display your profile  photo, name and a few details, like your latest activity, date joined, age and  country.

Near the top-left corner of the screen is the “Channel Settings” button.  Click on this to begin customizing your YouTube Channel. Here, you can fully  customize the visual appearance of your channel’s page. By default, the  “Appearance” tab (near the top-left corner of the screen) has been selected.  Click on the “Accept” button to confirm your selection after you’re done making  your customizations.

Under the “Background” heading, you can upload a digital photo  or a graphic image you create or edit using Adobe Photoshop or another graphics  program to serve as your channel page’s background wallpaper by clicking on the  “Choose File” button. Or simply choose a solid color background by clicking on  the “Choose a Color” option, and then clicking on your desired background  color.

When selecting a photo to use as a background, be sure you own the rights to  the image or photo you’ll be using. Otherwise, you could get into trouble for  copyright violations.

As you’re customizing your own YouTube Channel page, it’s a good strategy to  visit other popular YouTube channels to see firsthand how they’re using  wallpaper graphics or photos to enhance their channel’s page.

Next, click on the “Info and Settings” tab that’s displayed under the  “Channel Settings” heading to add a text description of your YouTube Channel in  the “Description” field. Your YouTube channel description should be short and to  the point. Explain who you are, the channel’s purpose, and provide a preview of  your videos so that people will want to visit your channel and watch your  videos. YouTube, Google,  and other search engines will use this information when it comes to your  channel’s search engine optimization listings.

Below the “Description” field is the “Tags” field. Here, you should enter a  series of keywords or phrases that best describe your YouTube Channel, as well  as your product, service, company, or event. When someone performs a search on  YouTube or Google, their search terms are automatically compared to the  description and tags you’ve created for your YouTube Channel. If Google  discovers a match or matches, your channel will be listed in the user’s search  results. This is a powerful tool for attracting traffic to your channel and  increasing your views.

Below the “Tags” field is the “Channel URL” link. This is a unique URL for  your YouTube Channel. Right now, the link is fully functional, but it’s  comprised of a long list of random numbers and letters. Click on the “Edit”  button to create a much easier and customized URL for your channel.

Click on the “Create Channel URL” button to establish your custom YouTube  Channel URL, which will take on this format:[your custom  channel name]. After confirming your unique, custom URL, an “Overview” screen  will be displayed. From here, you can edit your username and password, plus  adjust a handful of other account settings, as well as turn on or off the  YouTube functionality that allows you to display ads from other companies on  your channel page and within your videos so that you can potentially earn  revenue.

As you customize your YouTube Channel page, click on the “Tabs” option that’s  displayed under the “Channel Settings” heading to customize what options will be  available to people who visit your channel’s page. Click on the “Done Editing”  button to continue. Click on the “Account Settings” page to customize the  channel title, profile image, channel description, and channel tags so they’re  associated with your business/organization, not yourself or an individual.

For example, the channel title should include your company’s name. You can  modify the channel title at any time. The channel’s description should include  details about your business or organization, and the channel’s tags should  relate directly to your company or whatever the channel itself is being set up  to promote.

You’re now ready to start populating your YouTube channel with videos, and  then promoting your channel to the public in order to solicit viewers and  subscribers.

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