Online video ads are growing as fast as publishers can offer inventory for them.Last year, the format exploded. Over 35 billion video ads were viewed in the U.S. in December alone.Why are video ads compelling to marketers?

They provide a level of visual and narrative richness that nearly equals television, while offering all the advantages of digital, including advanced targeting, tracking, and increasingly, automated buying of video ad units.

In a new report from BI Intelligence we explore the key drivers of the skyrocketing growth of video ads, examine the cost and performance of the emerging digital ad format, and look at the major players that are shaping the industry. We also examine some of the recent questions that have arisen around viewability of video ads and determine how we believe the industry will grapple with these issues.

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Here are some of the key trends we explore in the report:

In full, the report:

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