Got Video? Your SEO Rankings Will Thank You
If you’re a marketer who’s struggling to attract organic traffic to your website, you’re definitely not alone.
Perhaps you’re at the point where you feel like you’ve tried everything. You’ve followed advice concerning META tags. You’ve added original content every day. You’ve created a sitemap. You’ve used long tail keywords when possible.
Still, the traffic doesn’t seem to be flowing your way.
Embedded videos may be the answer you’ve been praying for. They could be your ticket to increased quality traffic and, as a result, better ranking with the search engines.
Here are four of reasons why.
1. Videos create “sticky” traffic
Videos take time to watch. They can’t be skimmed, as you might be skimming the bullet points of this article right now.
If a two-minute video is showing quality content, then people will watch it for two minutes. That means those people will stay on your page for two minutes.
Why is that important? Thanks to Google’s Panda algorithm, pages are ranked based on how much time people spend on the page. Pages that are “quick hits” (i.e. someone goes there, stays for a few seconds, and then leaves) will rank lower than pages that are viewed for minutes.
The bottom line is that if you keep people around for a while on your pages, then your page rankings will get a boost.
2. Viral videos are more likely than viral text
When was the last time that you turned on the news and saw some mention of a viral video? Just recently, most likely.
When was the last time you turned on the news and saw some mention of a viral blog post in text? It’s likely that you can’t even remember when that happened.
We live in a visual age. If a picture is worth a thousand words, then a video is worth a million words.
A video could also be worth a million hits.
Videos are more likely to go viral than blog posts. So, if you’re looking for lots of traffic (and who isn’t?) then the odds are in your favor if you use video.
3. Increased engagement from social media
To boost your SEO, you’re also going to want social signals. The search engines pay attention to how many people are sharing your content on social media and they’ll rank your page accordingly.
According to Brafton, people are 37% more likely to engage with a brand on social media if it’s promoted with a video. Once again, this stacks the odds in your favor when it comes to improving your ranking.
4. There is some history here
Four years ago, Forrester Research conducted a study which concluded that the easiest way to get a page one ranking on Google is with video.
A lot has changed in four years. It’s probably no longer the case that Page 1 rankings can be achieved quite so easily with video now as they were back in 2009.
However, the fact that Google has a history with ranking video so highly should not be overlooked. Following historical precedent is typically a smart move.
Recall also that Google owns YouTube and frequently features YouTube videos on page one of its search results. Although some things have changed, Google’s relationship with YouTube has not.
The evidence is compelling: Adding video posts to your website can definitely improve your SEO. If you’re struggling to attract more traffic to your site and attempting to get better rankings with the search engines, why not give video a try? You’ll be glad that you did.