Last year, Google launched a new subscription service called YouTube Red.
The $9.99-a-month service offers a bunch of features, like offline video viewing and free access to Google’s music streaming service, but the two biggest draws are that it’s ad free and that subscribers get access to exclusive content.
Now, the company is finally giving us more details about what that exclusive content will be.
Critically, each one will feature people who are already YouTube famous.
YouTube’s younger audience is obsessed with the platform’s home-grown stars, and appealing to their desire to see everything the creators’ produce has seemed to be one of Red’s biggest strategies for getting people to cough up the $10 a month.
Right now, we have no idea how well that plan is working though.
In Alphabet’s blockbuster earnings earlier this week, Google CEO Sundar Pichai called the roll-out of Red “successful” but declined to be any more specific.