Digital video platforms are drawing ever-increasing numbers of viewers.YouTube remains the top digital platform in most countries, though there are some notable exceptions, such as China.
The main devices used to watch digital video generally depend on the type of content being viewed. Smaller screens dominate for short-form videos, though smartphones are also being used for longer-form video viewing, particularly in parts of the Asia-Pacific region.
And subscription video-on-demand (SVOD) is one of the fastest growing segments within the digital video market, fueled largely by the expansion of Netflix.
But which digital video platforms will dominate in the coming years? Will YouTube continue to have a stranglehold on the top of the market, or will a newer, emerging player manage to cut into its market share?
We cannot answer these questions about the future until we understand the current landscape of digital video. eMarketer, the leading research firm for marketing in a digital world, has done just that in its Global Video Platforms Report.
This is the definitive guide to country-by-country digital video consumption. This deep dive into the digital video landscape uses hundreds of detailed charts to examine dozens of major markets in Asia-Pacific, Europe, Latin America, the Middle East and Africa, and North America.
The report provides an overview of the leading video platforms, the digital video audience and the usage of subscription video-on-demand in 28 countries.
For example, in the United States:
- More than half (52%) of US millennial digital video viewers watched TV content digitally as of March 2016.
- More than two-thirds (37%) of TV viewers in the US subscribe to two or more video-on-demand (VOD) services.
- Netflix leads the country’s subscription video-on-demand (SVOD) market, both in terms of the number of subscribers and time spent on the platform.
But that’s just a sample of the wealth of information this report contains. Some of the other nations include Argentina, Brazil, China, France, Italy, Mexico, Russia, Spain, Thailand, the United Kingdom, and more. And eMarketer analyzes each country with the same high level of insight you see here.
Here’s how you get this exclusive Digital Media research:
To provide you with this exclusive report, eMarketer has partnered with BI Intelligence, Business Insider’s premium research service. This report is not available for individual sale anywhere else, and we’re bringing it to you at a deep discount!
If you’re involved with digital video at any level, you simply must understand the landscape and how people are consuming their digital content.
Executives at major media outlets, content creators who are trying to get their YouTube channels off the ground, and everyone in between is eager to understand the best ways to reach people in the age of digital video.
Companies are figuring out on the fly how to best attract viewers and advertisers to their digital content. What lessons are they learning? Who’s doing it best? What threats are the bigger content creators facing? Where are the opportunities for exponential growth for newer outlets?
eMarketer’s Global Video Platforms Report is the ONLY resource that answers all of these questions and more. Click here to purchase this exclusive report.